MASTERMIND TOYS IS HOLIDAY & WRAP READY!
(FREE IN-STORE GIFT WRAPPING INCLUDED)
WARNING: PREPARE TO BE WOWED!

Canada’s Top Toy Experts Unwrap This Season’s Fun Favourites List!
#SoMuchWow

CNW, TORONTO, ON – October 25, 2016
This Holiday Season, prepare to be wowed! The toy-buying team at Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, have been busy flying, building, bouncing, squeezing, pushing, pulling, playing and evaluating thousands of items over the past year to uncover the very best toys for kids ranging in age from newborn to 12+ years. Over 375 awesome toys, representing 121 specialty toy brands, will be featured in Mastermind’s 2016 Holiday Gift Guide, an informative and useful resource to help guide shoppers through the upcoming season.

The digital version of the holiday gift guide goes live October 26th at www.mastermindtoys.com and can be browsed here mastermindgiftguide.com. The print version drops the first week of November across Canada. All items will be available online and at Mastermind’s 48 locations in five provinces: Ontario, Manitoba, Saskatchewan, Alberta and British Columbia. Mastermind Toys always offers free gift wrapping on all in-store purchases and personalized gift tags for online orders.

“This season, customers can expect more variety, innovation and creativity than ever before with toys like Hatchimals, a Hydraulic Robot Arm Kit, a fantastic Magic Table Set, an Inflatable Donut Snow Tube, and a cool 3D Printing Pen,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Our toy-buying team has carefully selected an exceptional mix of toys, including numerous Mastermind exclusive items, providing unlimited options to select the perfect present for every kind of kid on your list.”

Mastermind’s annual holiday fundraising campaign will provide customers with numerous options to help raise money for the WE charity. Both in-store and online, Mastermind shoppers can purchase from an assortment of $10 Rafikis (decorative bracelets), and/or a $2 decorative gift tag to top of their wrapped present. Additionally, proceeds from the purchase of select toys featured in the Gift Guide will be directed to local and global initiatives for children’s education through WE Charity.