LOUIS XIII COGNAC UNVEILS ITS NEW IMMERSIVE E-BOUTIQUE, INSPIRED BY ITS FOUNDING PHILOSOPHY OF THE CYCLE OF TIME
LOUIS XIII COGNAC UNVEILS ITS NEW IMMERSIVE E-BOUTIQUE, INSPIRED BY ITS FOUNDING PHILOSOPHY OF THE CYCLE OF TIME
LOUIS XIII COGNAC UNVEILS ITS NEW IMMERSIVE
E-BOUTIQUE, INSPIRED BY ITS FOUNDING PHILOSOPHY OF THE CYCLE OF TIME
After opening its first worldwide boutique in Beijing in 2016, blazing a bold new trail in the world of spirits and followed by London and Xi’an in 2017, LOUIS XIII now brings the same experience to an immersive e-boutique platform that takes visitors on a journey through its key values of time and experience. Thanks to a holistic and virtual expression, the LOUIS XIII e-boutique reimagines the online shopping experience by offering exclusive, user-centric benefits such as access to an exclusive online concierge service, personalization services and to limited edition products.
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Experience over commerce
Inspired by LOUIS XIII’s core value of time illustrated in an immersive video on the homepage – the principal raw ingredient at the heart of its creation – the forward-thinking design of the e-boutique emulates the single moment of excellence that is experienced when tasting LOUIS XIII cognac. The creative concept of the website takes its cue from this treasured moment, translating three key elements of time, taste and experience into five design principals – space, warmth, depth, glow and timelessness.
The e-boutique offers a unique user experience that enables visitors to explore the world of LOUIS XIII by conveying a sense of perpetual movement and exquisite craftsmanship. It reimagines the online purchase experience thanks to exclusive functions that provide the client with a deeper insight into the LOUIS XIII story. LOUIS XIII sets a new benchmark with this approach: transforming online purchasing into a cultivated luxury experience offering for example private personal contact with LOUIS XIII’s Ambassadors, access to limited edition products, customization and an instant premium delivery.
Client-focused functionality
The new website offers visitors the opportunity to embark on a journey into the LOUIS XIII universe, clearly communicating the brand’s experiential approach and client-centric ethos. In addition to giving clients the ability to register for unique events in the world’s major cities, the website also offers custom engravings on decanters and glasses, personalized text gift messages to accompany purchases.
This self-discovery guide enables clients to locate bars, hotels, restaurants and certified retailers of LOUIS XIII cognac, while A Portrait to Treasure offers clients the opportunity to have their special moments captured by a photographer. My Collection, a personal collection space, can be configured with the client’s preferences and itemizes the client’s purchase history, making it easy for them to reorder. LOUIS XIII’s most valued clients will also have access to a pre-ordering system and a privileged direct contact with a LOUIS XIII Private Director.
As well as being able to purchase LOUIS XIII cognac, exclusive accessories, special gift sets and real-life experiences directly through the e-boutique, clients can also discover serving suggestions, advice on how to conduct their own LOUIS XIII tasting ceremony. The online concierge service is available to offer further insights and answer any questions clients may have.
The LOUIS XIII e-boutique platform is now available in the UK in English.
While the new LOUIS XIII website is already available in other countries, e-boutique functionalities will progressively be added to other countries in the future, reflecting the global reach of LOUIS XIII as a unique cognac that is appreciated around the world.
ABOUT LOUIS XIII COGNAC:
Think a century ahead. Each decanter is the life achievement of generations of Cellar Masters. Since its origins in 1874, each generation of Cellar Master selects from our cellars the finest and precious eaux-de-vie for LOUIS XIII. Today, Cellar Master Baptiste Loiseau is setting aside our finest eaux-de-vie as a legacy to his successors for the coming century. LOUIS XIII is an exquisite blend of up to 1,200 eaux-de-vie sourced from Grande Champagne, the first cru of the Cognac region. The legendary decanters have been mouth-blown by some of the most skilled master craftsmen for generations. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and passion fruit.