CAPE MENTELLE OPENS ITS DOORS FOR THE JOURNEES PARTICULIERES BY LVMH
CAPE MENTELLE OPENS ITS DOORS FOR THE JOURNEES PARTICULIERES BY LVMH
(Margaret River, September 17th, 2018) – Cape Mentelle takes part to the Journées Particulières, a bi-annual event by the French luxury group LVMH Moët Hennessy Louis Vuitton, created in 2011 at the initiative of Antoine Arnault. This year’s edition of Les Journées Particulières will run from October 12th to 14th, welcoming the public on four continents, and stretching to Australia for the first time.
The Journées Particulières are characterized by the discovery of heritage and savoir faire. For the occasion, Cape Mentelle - part of the LVMH group - has designed a 1,5-hour visit, including a tour of the vineyards, the winery and a tasting of Cape Mentelle’s wine range from barrels.
Guided by Cameron Murphy, Estate Director, and Frédérique Perrin, Technical Director, the visitors will discover the outstanding setting of the estate, with birds chirping providing an harmonious atmosphere to their visit. Cape Mentelle will exceptionally open the wooden doors of its historic vat cellar, where visitors will have the chance to create a blend of their own.
“Les Journées Particulières is an opportunity for us to invite visitors to look behind the scenes, and share the history and the secrets of Cape Mentelle. We are proud to participate to the 4th edition of the event for the first time this year” says Cameron Murphy.
Les Journées Particulières at Cape Mentelle
From October 12th to 14th. By registration only. Limited number of participants.
Pre-Registration on September 22nd: on www.lvmh.com/lesjourneesparticulieres
CAPE MENTELLE
331 Wallcliffe Road, Margaret River
WA 6285
ABOUT CAPE MENTELLE
Established in 1970 by wine industry pioneer David Hohnen and his brothers, Cape Mentelle is one of Margaret River’s original three founding wineries. It was bold exploration and love for challenge that led Cape Mentelle's founders to plant the first vines in 1970, in a place where no one dared to try before. Today Margaret River is recognized as one of the finest wine producing regions in the world.
ABOUT LES JOURNEES PARTICULIERES BY LVMH
The fourth edition of Les Journées Particulières by LVMH, an event created in 2011 at the initiative of Antoine Arnault, will take place on October 12, 13 and 14, 2018. Unique in its scope and content, Les Journées Particulières takes on a new dimension this year: 56 Maisons from the LVMH group will be open to the public and the Group will invite visitors to discover 76 exceptional places on four continents, 38 of which have not been previously open to the public. The program centers on the five senses to showcase the savoir-faire and creativity of artisans, along with the architectural and cultural heritage of LVMH houses.
Les Journées Particulières has received the “Année Européenne du Patrimoine Culturel 2018” label.
More about Les Journées Particulières: www.lvmh.com/lesjourneesparticulieres
ABOUT LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia and Ao Yun. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior Couture, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Nicholas Kirkwood, Loro Piana and RIMOWA. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, BeneFit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Kat Von D and Maison Francis Kurkdjian. LVMH's Watches and Jewelry division comprises Bvlgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred and Hublot. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Royal Van Lent and Cheval Blanc hotels.
More about LVMH: www.lvmh.com
Media Contact
Aurore CORNICCape Mentelle - Communication Manager
[email protected]