Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky

The award-winning duo is celebrating their collaboration and success of the new flavored whisky launch with a two-day Crown Royal Blackberry Stand pop-up shop in Los Angeles

New York, NY, June 12, 2024 — Crown Royal is thrilled to announce an exciting new partnership with Beauty & Lifestyle Creator and Co-Founder of FORVR Mood, Jackie Aina. With bottles flying off the shelves nationwide, Crown Royal Blackberry Flavored Whisky has proven to be one of the brand’s most popular flavor offerings. This is an innovative whisky blend deserving of a partner just as creative to kick off the summer. Jackie Aina, a well-respected creator and entrepreneur, whose brand, FORVR Mood, garnered a wait list of over 45,000 customers prior to its launch in 2020, was a natural choice for the brand. Aina’s love for the new flavor inspired her curation of the limited-edition Crown Royal Blackberry x FORVR Mood candle. Appropriately titled, Berry On Top, this delicious scent iscrafted with notes of blackberry, complemented with whisky accord and vanilla. Limited quantities of thecandlewill be available online at Forvrmood.com *while supplies last

This exclusive new scent will be unveiled at the Crown Royal Blackberry Stand! The Crown Royal Blackberry Stand is an adult twist on your traditional lemonade stand , where creativity meets cocktails and spotlights business owners, via the collaboration with Jackie Aina and FORVR Mood. With the entrepreneurial spirit of a traditional lemonade stand at its core, the Crown Royal Blackberry Stand will provide a platform for rising founders via the brand’s partnership with 501(c)(3) organization, Black Girl Ventures Foundation. Attendees that visit the stand are invited to sip signature cocktails and shop the exclusive Berry on Top candle as they learn more about Crown Royal charity partner Black Girl Ventures Foundation.

Black Girl Ventures Foundation is an IRS § 501(c)(3) organization dedicated to providing underrepresented founders with access to community, capital, and capacity building to meet business milestones that lead to economic advancement through entrepreneurship. Crown Royal’s partnership with FORVR Mood and Jackie Aina is rooted in the support of Black Girl Ventures Foundation. To further their efforts, Crown Royal will be donating $50,000 to Black Girl Ventures Foundation from the Crown Royal Generosity Fund*, where half of the donation will support the BGV Pitch Program. More information on the organization’s mission, programming, and ways to support the Black Girl Ventures community will be found at The Crown Royal Blackberry Stand.

"Our new Blackberry Flavored Whisky is one of our most flavorful yet! It was important that we found the perfect partner to not only celebrate this exciting new release but also one whose passion for creativity and entrepreneurship aligned with our vision for The Crown Royal Blackberry Stand," said Hadley Schafer, VP of Crown Royal. "This collaboration with Jackie Aina and FORVR Mood not only highlights this flavor profile in such a fun and unexpected way but also makes a meaningful impact by supporting the next generation of 21+ business owners."

For more information about The Crown Royal Blackberry Stand featuring Crown Blackberry x FORVR Mood By Jackie Aina in Los Angeles on June 14th and 15th, and more juicy Crown Royal news visit @crownroyal on Instagram to sign up for the Crown Royal newsletter.

“Finding new ways to flex my creativity to craft something that I know my supporters will love, is exciting for me,” Jackie Aina shares. “So, when I was approached by Crown Royal for this partnership it was a no-brainer for me, especially after seeing all the hype for their new Blackberry Flavored Whisky and learning they’re supporting a cause close to my heart with Black Girl Ventures. I’m excited to partner with a brand that shares my values!”

Crown Royal Blackberry Whisky has an ABV of 35% and is available nationwide for a limited time at a suggested retail price of $26.99 for a 750mL bottle.

*Crown Royal Generosity Fund is a donor-advised fund, administered by Fairfield County's Community Foundation, a nonprofit entity organized under IRC §501c3.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About FORVR Mood
FORVR Mood is an award-winning luxury home and fine fragrance brand founded in 2020 by beauty and lifestyle creator Jackie Aina and co-founder Denis Asamoah. The selfcare brand is dedicated to offering consumers elevated products at an accessible price point that enhance the everyday. FORVR Mood’s highly-anticipated debut candle collection garnered a pre-launch waitlist of over 45,000 customers and later entered Sephora stores in 2021. Most recently, the brand ventured into the world of personal fine fragrance with a collection that embodies Jackie's aspiration for allure, confidence, and femininity. FORVR Mood products are available on forvrmood.com, Sephora.com and in select Sephora stores.

Media Contacts
Jazmine Settles, DIAGEO
[email protected]

Taylor Strategy
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