Astral Tequila Introduces First-Ever MargaritaCon: A Nationwide Celebration of America’s Favorite Cocktail, All for a Cause

Every bottle of Astral Tequila produced helps make bricks that build homes, so join the festivities from April 5th to May 5th at participating bars and give back by ordering an Astral margarita!

NEW YORK, April 5, 2024 — Break out the limes because it's time to celebrate America’s number one cocktail: the margarita¹! In honor of Earth Month, Astral Tequila is thrilled to announce the first-ever MargaritaCon, a month-long celebration of the margarita for a cause. Starting today through May 5th, bars nationwide will feature a special Astral margarita on their menus, with each cocktail contributing towards building homes for those in need. Astral Tequila upcycles spent agave from tequila distillation into bricks to build homes, so every Astral margarita made goes towards a good cause. The brand is proud to partner with Hábitat para la Humanidad México to build these homes through their ongoing sustainability program, the Adobe Brick Project in Jalisco, Mexico. And for the first time this year, Astral Tequila will also be extending its support to the United States by donating a total of $50,000 to Habitat for Humanity affiliates² across the country, furthering the impact of every Astral margarita enjoyed during MargaritaCon.

“Astral is quickly becoming the go-to tequila for crafting delicious margaritas,” shares Christina Choi, SVP of Tequila at Diageo NA. “Rooted in tradition, our time-intensive process yields a smooth tequila with bursts of citrus, making it a brighter tasting margarita. So, who better than Astral to kick off the first-ever MargaritaCon?”

Join the celebration while giving back to a worthy cause at any of the 170+ participating bars across the country. Participants can enjoy the delicious and bright taste of Astral Tequila with each location's unique take on the margarita, along with giveaways and surprises all month long. Margaritas featuring Astral Tequila support the cause! To get in on the celebration and discover the list of participating bars, head to www.astraltequila.com/margaritacon.

And that's not all! To close out MargaritaCon and welcome Cinco de Mayo, Astral Tequila is helping kick off the celebrations by bringing lime-filled fun to the streets of New York City, Chicago, and Charleston on May 4th. Stay tuned for all the excitement by following Astral Tequila’s Instagram page for updates! In honor of Cinco de Mayo, U.S. residents can also enter for a chance to win an unforgettable all-expenses-paid luxury getaway for four to Mexico by visiting a participating bar or going to www.astraltequila.com/margaritacon (must be 21+ to enter and attend).

For those looking to extend the MargaritaCon and Cinco de Mayo celebrations at home, order a limited-edition Astral Tequila x Motel Margarita Cocktail Kit (must be 21+), featuring everything needed to make the Margarita For A Cause cocktail at home, along with exclusive MargaritaCon merchandise. The kit is available through May 5th on https://us.thebar.com/products/astral-tequila-x-motel-margarita-cocktail-kit/ for an SRP of $74.00 while supplies last.

About Astral Tequila
Astral Tequila is a super-premium tequila crafted using 100% Blue Weber agave nourished by the sun and stars in Jalisco, Mexico. Using a tahona and bagazo during fermentation, Astral Tequila's unique recipe uses traditional, time-intensive processes to create a radiant tequila that brightens every cocktail. Each bottle of Astral Tequila produced helps continue the circular flow of good energy – leftover agave fibers are upcycled into adobe bricks to be used to construct buildings in local communities in Mexico to create more places to gather with loved ones and feel connected. Astral Tequila launched in April 2022 with its first expression, Blanco, followed by Reposado and Añejo in April 2023. For more information on Astral Tequila, please visit http://www.astraltequila.com/.

About Diageo NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA

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¹ CGA by NIQ

² Charleston Habitat for Humanity, Habitat for Humanity Chicago, Habitat for Humanity Detroit, Habitat for Humanity Greater Cincinnati, Habitat for Humanity New York City and Westchester County, Habitat for Humanity of Greater Sacramento, Habitat for Humanity of Hillsborough County Florida, Habitat for Humanity of Metro Denver, Habitat for Humanity of Orange County, Habitat for Humanity of the Charlotte Region, Habitat for Humanity Saint Louis, Richmond Metropolitan Habitat for Humanity, Trinity Habitat for Humanity