Kiddie Academy^® launches new children’s book to help families manage ‘first day of child care’ anxiety

Educational child care provider teams up with bestselling illustrator

ABINGDON, Md., Nov. 16, 2023 – Kiddie Academy^® Educational Child Care, a nationally recognized system of comprehensive educational child care franchises, teamed up with New York Times bestselling children’s book illustrator Daniel Wiseman to create “Day One Is Fun!,” an age-appropriate storybook about what to expect on the first day of child care or preschool. The limited-edition picture book is a gift for families who tour any one of the 325 Kiddie Academy locations across the country. The book launch coincides with National Family Literacy Month.

“Children and parents both experience a level of anxiety and apprehension with the first day of child care,” said Joy Turner, Kiddie Academy vice president of education. “We want to calm their nerves and assuage their fears with our beautifully illustrated story of 3-year-old Sophie and her first day at Kiddie Academy.”

Kiddie Academy chose Wiseman, best known for his children’s book “The World Needs More Purple People” authored by Kristen Bell, to visually depict what a child’s experience would be like at Kiddie Academy. While the story is specific to Kiddie Academy, the “first-day feelings” are universally relatable to parents and families with children in child care.

"As a parent, I know firsthand the anxiety some children face as they begin school. I also remember how strong my desire was to help my own children feel more comfortable with their new routine,” said Wiseman. “Creating ‘Day One Is Fun!’ for Kiddie Academy has given me the opportunity to help children all over the country calm their 'first-day-of-school' jitters and instead, create excitement around going to school—and I think that's pretty awesome!"

“Day One Is Fun!” showcases the socialization and learning benefits of educational child care. Families who tour a Kiddie Academy will receive a copy of the book. Visit kiddieacademy.com/academies to find the nearest location.

About Kiddie Academy^®
Since its inception in 1981, the Kiddie Academy system has been recognized as a leading brand in educational child care. The company serves families and their children ages 6 weeks to 12 years old, offering full- and part-time care, before- and after-school care, and summer camp programs, through the Kiddie Academy system. Kiddie Academy's proprietary Life Essentials^® Curriculum, supporting programs, methods, activities, and techniques help prepare children for life. The company’s philanthropic efforts, including support of national nonprofit Family Promise, take character education lessons learned in the classroom beyond Academy walls. Kiddie Academy Domestic Franchising, LLC has also received corporate accreditation from the globally recognized Cognia accreditation system, signifying its commitment to quality education and the highest standards in child care. For more information, visit kiddieacademy.com or find Kiddie Academy on Facebook at Facebook.com/KiddieAcademy.

About Kiddie Academy Domestic Franchising, LLC
Kiddie Academy Domestic Franchising, LLC is based in Maryland. There are currently 325 open Academies in the Kiddie Academy system, located in 36 states and the District of Columbia, serving more than 37,000 children. Each franchised location in the Kiddie Academy system is an independently owned and operated business. For more information, visit franchising.kiddieacademy.com.

Media Contact:
Laura Mansfield, APR
Tombras
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865.599.9968