Brookdale Senior Living’s CEO Shares Book on How to Navigate Crisis and Beyond

Heroes Work Here is Available now in Hardcover

NASHVILLE, Tenn., May 24, 2022 – Learn what it takes to lead successfully through a crisis from a team that was center stage during the COVID-19 pandemic.

Brookdale Senior Living President and CEO, Lucinda “Cindy” Baier is the author of Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19, now available in hardcover.

Baier led the nation’s largest senior living operator through the pandemic, working tirelessly with her team to help protect tens of thousands of residents and associates. Heroes Work Here recounts the speed at which Brookdale acted to help save lives, but also gives valuable leadership tips and insight.

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Heroes Work Here

Brookdale Senior Living has heroes working in communities every day. Learn what it means to be a hero from those serving and caring for residents each day.

Baier proudly celebrates associates.

Baier wrote Heroes Work Here as a way to thank the heroes that work in all of our Brookdale communities.

Culture of Caring

Fostering connection is key to enriching the lives of both our residents and associates.

Baier connecting with residents

Connecting directly with residents is important to President and CEO, Cindy Baier.

Cindy Baier celebrates book release at NYSE.

On April 19, Baier was invited to ring the closing bell at the NYSE.

Cindy Baier rings NYSE bell on April 19.

Baier, along with several Brookdale heroes, celebrated the digital release of the book by ringing the closing bell at the NYSE.

Learn what it takes to lead successfully through a crisis from a team that was center stage during the COVID-19 pandemic. @brookdaleliving Tweet

With more than 700 senior living communities across the country at the start of the pandemic, Brookdale’s responsibility was unmatched. This book extends Brookdale’s spirit of service by sharing the universal lessons they learned.

All net profits from the sale of Heroes Work Here go to the company’s Associate Compassion Fund, a nonprofit fund for associates, which provides financial assistance to eligible Brookdale associates who are dealing with a catastrophe or personal crisis outside of their control.

“Our story is truly remarkable. The diligent and heroic actions of Brookdale’s associates and leaders helped save lives,” remarked Baier. “It’s important we learn from, remember and celebrate their incredible efforts.”

About Brookdale
Brookdale Senior Living Inc. is the nation's premier operator of senior living communities. The Company is committed to its mission of enriching the lives of the people it serves with compassion, respect, excellence, and integrity. The Company operates independent living, assisted living, memory care, and continuing care retirement communities. Through its comprehensive network, Brookdale helps to provide seniors with care and services in an environment that feels like home. The Company's expertise in healthcare, hospitality, and real estate provides residents with opportunities to improve wellness, pursue passions and stay connected with friends and loved ones. Brookdale operates and manages 678 communities in 41 states as of March 31, 2022, with the ability to serve more than 60,000 residents. For more Brookdale news, go to brookdalenews.com.

Contact: Brookdale Media Relations, (615) 564-8622, [email protected]