NEW YORK, Feb. 24, 2021-- Together with Sean “Diddy” Combs and art curator Jordan “Love Watts” Watson, CÎROC is proud to unveil the newest iteration of #CIROCStands to celebrate and amplify the iconic Black entrepreneurs who are redefining culture across entertainment, fashion and food. Through a collective of emerging Black artists, the brand brings to life their stories of achievement through disruptive murals illustrating Black excellence in Atlanta, Los Angeles, New York City and Miami.
Known for elevating the works of creatives of color, Love.Watts curated a collective of local artists to visually depict the stories of celebrity chef Richard Ingraham, stylist Zerina Akers, comedian/actress/producer Tiffany Haddish and tailor to the stars Teheran Jones of Exclusive Game, through bold and powerful murals in their hometowns. To serve as the storytellers, artists from each city, including Mojo in Miami, Andre Trenier in New York City, Kezia Harrell in Los Angeles, and Markeidric in Atlanta, were paired with each changemaker to showcase modern Black excellence through eye-catching visual art, while bringing color to local communities. Through scannable QR codes on the murals, visitors can also learn more about the stories behind these faces.
“The stories and voices of the people in our community should be celebrated every day of the year, not just one month,” says Sean “Diddy” Combs. “Through #CIROCStands, we’re showing everyone the Black excellence that drives our communities.“
CÎROC is also making a donation to The Black Artists + Designers Guild (BADG) to help support their mission to build a more equitable and inclusive creative culture.
“It’s an honor to help bring together local emerging artists of color to provide them with a canvas to share powerful stories,” says Jordan “Love Watts” Watson. “This iteration of #CIROCStands is another means of regaining and owning the power of Black excellence while continuing to be a celebratory vehicle of success.”
Learn more about each mural location and the inspiration behind them:
#CÎROCStands for Black excellence all year round so we partnered with @Love.Watts to celebrate & amplify iconic Black changemakers! Check out @CIROC and @Love.Watts to learn more about how we're amplifying Black voices in other cities! Tweet
To learn more about the #CIROCStands platform, the voices behind the murals or where you can find the murals, visit @CIROC and @love.watts on Instagram or scan the QR code below!
About CÎROC Ultra-Premium Vodka
Unlike most vodkas, which are made from grain, CÎROC™ Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship. It is the fine French grapes and the fifth distillation in a traditional, tailor-made copper pot still at the historic Distillerie de Chevanceaux in the South of France that give CÎROC™ Ultra-Premium Vodka a distinctive flavor with an exceptionally fresh, citrus taste. The infused vodka flavors in the portfolio to-date include CÎROC Red Berry, CÎROC Coconut, CÎROC Peach, CÎROC Pineapple, CÎROC Apple, CÎROC French Vanilla, and CÎROC Mango. In June 2018, Sean 'Diddy' Combs and Makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Casamigos, DeLeon, Tanqueray and Guinness.
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