Mint Chocolate Chance™ Takes Center Stage: Ben & Jerry’s Joins Forces for Good with Chance the Rapper
New Ice Cream and Non-Dairy Flavor Will Support Youth Empowerment
BURLINGTON, VT, December 16, 2021— Chancelor Johnathan Bennett, known to millions around the world as Chance the Rapper, is taking a spin in the kitchen and bringing his wildest ice cream dreams to life – and to the masses – with a Ben & Jerry’s flavor. Introducing… Mint Chocolate Chance!
Mint Chocolate Chance has a cool mint base with fudgy chocolate brownies. It was inspired by Chance’s own favorite concoction growing up, when he would add his mother’s brownies to mint ice cream. The Ben & Jerry’s version is available as both ice cream and a sunflower butter-based Non-Dairy dessert.
Chicago’s own Grammy-award winning artist, humanitarian, and philanthropist - who can’t be so easily labeled other than that he magnificently colors the world – has this to say about his newfound flavorful fame: “I’m so excited to have my own flavor of ice cream with Ben & Jerry’s. I grew up with their ice cream as a kid so getting to create a new flavor brought back a lot of great memories. It amazes me that no one thought to combine brownies and mint chocolate chip and I can’t wait to share it with everyone.”
The irresistible flavor also does some good for the world, with a percentage of proceeds benefitting Chance the Rapper’s five-year-old non-profit, SocialWorks. SocialWorks aims to empower youth through the arts, education and civic engagement with programming that focuses on education, mental health, homelessness and performing and literary arts. SocialWorks directly impacts thousands of young people yearly while inspiring creativity, building dreams and advocating for youth success in all its forms.
“Chance the Rapper is a tremendous talent and inspiration,” said Ben & Jerry’s CEO Matthew McCarthy. “Through his flavor we hope to inspire creativity in the next generation and to spread the word about SocialWorks in a delicious way.”
Mint Chocolate Chance, sure to be a chart topper, will appear on shelves across the US in the first quarter of 2022. It will be a full-time flavor retailing for $4.99-5.49. The brownies in Mint Chocolate Chance come from the Greyston Bakery which works to unlock the power of human potential through inclusive employment, one person at a time.
Learn more at benjerry.com.
About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world’s best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry's is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry's Foundation, guided by Ben & Jerry’s employees, granted $3.4MM in 2020 to support progressive, justice focused grassroots organizing around the country. For up-to-date information visit benjerry.com.
Media Contact:
Ben & Jerry’s
Sean Greenwood, Grand Poobah of PR, Ben & Jerry’s
[email protected]
802.233.0840
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