Jennifer Lopez, Founder, JLo Beauty
LOS ANGELES, CA, January 4, 2021 – Jennifer Lopez introduces JLo Beauty, a luxurious skincare collection infused with the expertise and experience of the iconic, ageless beauty and developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC. A global superstar, Jennifer Lopez is celebrated for her boundless talent, multihyphenate career, relentless work ethic, limitless approach to life and an undimmable beauty that only gets better with age. Unsurprisingly, the number one question she’s asked is her secret to flawless, timeless, radiant skin — the “JLo Glow” that’s become a hallmark.
Like Jennifer herself, JLo Beauty is a force: powerhouse ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxe formulas that work as hard as she does, Jennifer carefully curated this game-changing, high-performance skincare collection. The collection she spent decades searching out.
It all stems from Jennifer’s long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements and sano. Inspired by the Spanish phrase, vivir sano, Jennifer has always committed to living a healthy, sane life. While Jennifer can’t bottle sleep or sano, her approach to life has informed an edited line-up of multitasking formulas that make self-care more simple — and a sensorial experience that serves as a daily reminder that beauty is an inside job.
JLo Beauty
“I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.” — Jennifer Lopez, Founder, JLo Beauty
For her hero ingredient, Jennifer was inspired by an old family secret—olive oil—but challenged her formulators to create something new, innovative, and groundbreaking. Enter the proprietary JLo Beauty™ Olive Complex: a 4-part olive blend of squalane, fermented oil, extra virgin oil and leaf extract that delivers antioxidant protection, and is clinically shown to deliver all-day moisturization and that star glow.
Conceived by Jennifer, grounded in science, the eight-piece collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name. Starring Jennifer’s favorite glow serum and wonder cream, JLo Beauty improves the look and feel of skin — uncovering ageless beauty and limitless glow.
Jennifer Lopez, Founder, JLo Beauty
The JLo Beauty collection features eight luxury formulas, at accessible prices:
JLo Beauty launches on www.jlobeauty.com starting January 1, 2021 and at Sephora, sephora.com and Amazon on January 14, 2021.