FEB. 8, 2021 (ATLANTA) – For generations, travel has inspired storytelling in books and songs and fueled the growth of cultures and civilizations. But over the last year, the world went on a different kind of journey, swapping passports for puzzles and beaches for binge-watching. Now, a new survey from IHG Hotels & Resorts reveals how much people are longing for human connection, to be with their loved ones, and to make new memories.
Close to 60 percent of survey respondents said they canceled up to four trips (leisure and business) last year. More than half the travelers surveyed said they have now rebooked canceled trips or plan to rebook them, with family vacations and visiting loved ones topping travel wish lists for 2021. And while the pandemic isn’t over, the roll-out of vaccines is igniting hope and optimism, as respondents across all age groups, 18 to 55+, say spending time with family and friends is a primary motivator for travel this year.
IHG Hotels & Resort reveals...everyone is in need of a vacation. When ready, @IHGhotels is here to help open the door to the world. Start dreaming up your next big adventure. Tweet
IHG Hotels & Resorts releases insights into future travel
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IHG Hotels & Resorts releases insights into future travel
IHG Hotels & Resorts releases insights into future travel
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When the World Opens…
Claire Bennett, Chief Customer Officer, IHG Hotels & Resorts: “It’s often said that travel is the only thing you buy that makes you richer, and our survey results prove that people are hungry for those rich experiences again. But the world has changed, and travel decisions must be made more thoughtfully. As we look ahead, we’ve all had a lot of time to think about what travel means to us, what trips are most important, and how we want to reconnect with loved ones.
So, whether it’s that longed-for family beach vacation, a weekend getaway with friends, your first in-person business meeting, or a special anniversary trip – our family of 16 brands is ready to help open up the world when the time is right and welcome travelers back with confidence, as we embark on the next chapter of travel.”
Taking Care of Business
That Hotel Life
IHG Hotels & Resorts is one of the world’s leading hotel companies. With nearly 6,000 hotels in over 100 countries, the family of 16 brands is a collection of welcoming experiences, for wherever guests go and however they want to stay. As people get excited to travel again, IHG Hotels & Resorts is ready to meet them with a growing brand portfolio of stunning new properties like voco The Franklin New York, Hotel Indigo Dubai Downtown, and Grand InterContinental Seoul Parnas in South Korea.
Methodology:
All the figures are from OnePoll, a survey-led marketing research company specializing in online and mobile polling. It has offices in London and Bristol, U.K.
Six-thousand people were surveyed: 2000 in the United States, 2000 in the United Kingdom, 2000 in Australia.
Survey was conducted online between January 5th and January 8th of 2021.
The figures stated have been weighted and are representative of adults (18+) in every region.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, EVEN Hotels, HUALUXE Hotels and Resorts, Crowne Plaza Hotels & Resorts, voco, Holiday Inn Hotels & Resorts, Holiday Inn Express, Holiday Inn Club Vacations, avid hotels, Staybridge Suites, Atwell Suites, and Candlewood Suites.
IHG franchises, leases, manages or owns nearly 6,000 hotels and 890,000 guest rooms in more than 100 countries, with approximately 1,900 hotels in its development pipeline. IHG also manages IHG Rewards, our global loyalty programme, which has more than 100 million enrolled members. InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Approximately 400,000 people work across IHG’s hotels and corporate offices globally. Visit www.ihg.com for hotel information and reservations and www.ihgrewards.com for more on IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.