Marshalls Launches “Share WOW, Get WOW” Program, Turning Incredible In-Store Discoveries into Real-Life WOWs for Shoppers

Giada De Laurentiis kicks off campaign, surprising shopper who shared her Marshalls find on social media with a one-of-a-kind experience

FRAMINGHAM, Mass., October 15, 2020 – With nearly seven in 10 Americans (69%) saying their weekdays have blurred together at least once a month in 2020*, an unexpected “WOW” just might be the spark consumers are looking for to break up their days. That’s why Marshalls launched a new initiative today called, “Share WOW, Get WOW” – a program all about turning in-store finds that shoppers share on social media into real-life, feel-good “WOWs.”

A majority (63%) of U.S. adults miss the thrill of discovery while shopping.* You know the feeling – the feeling of finding something new or unexpected, from a designer top at an amazing price to a plush throw that completes a room. Marshalls is a brand rooted in making people feel WOW, and through October 31^st, the brand is taking that feeling to the next level.

Shoppers who share their incredible finds on Instagram with both the #MarshallsWOW and #contest hashtags will be entered for a chance to turn their brag-worthy find into a real-life WOW experience. What if your beauty find turned into a make-up tutorial with a celebrity make-up artist? Or your fitness gear turned into a personal workout session? That’s what “Share WOW, Get WOW” is all about.

“At Marshalls, we love when our shoppers get that feeling of unexpected WOW in our stores – that feeling when you discover the perfect item at an amazing price,” said Victoria Shonkoff, Marshalls Vice President, Marketing Director. “Now more than ever, a little WOW goes a long way, so we wanted to create a program for our shoppers where in-store wow-worthy finds can turn into even bigger WOWs.”

To kick off the program, Marshalls delighted one shopper with everything she needed for a one-on-one virtual cooking session with celebrity chef Giada De Laurentiis – all because she found a much-needed cooking item in store and chose to share it on Instagram.

“There’s something special about discovering something that excites you, whether that’s in the kitchen, in a store, or in everyday life,” said De Laurentiis. “Marshalls is a store that’s all about discovery, so I loved helping them turn one shopper’s find into an even bigger WOW moment.”

Marshalls is now giving shoppers the opportunity to take their shopping experience to the next level. For a limited time, products they find at Marshalls have the possibility of turning into some real-life WOWs. For more information on how to participate**, please visit here

ABOUT MARSHALLS
Marshalls is one of the nation's leading off-price family retailers with more than 1,100 stores spanning 48 states, Washington D.C., and Puerto Rico. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find a selection of high-quality, on-trend, brand name and designer merchandise for men, women and children, footwear, beauty, accessories and home merchandise - all at prices that wow.

For fashion tips, style alerts and more, visit us on Instagram at @marshalls, Facebook at facebook.com/marshalls, Pinterest at pinterest.com/marshalls and Twitter at @marshalls. Visit Marshalls.com to shop online and locate your nearest store.

SOURCE/SURVEY METHODOLOGY
*This survey was conducted online within the United States by The Harris Poll on behalf of Marshall’s from September 22 - 24, 2020 among 2,077 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Bobbie Shrum at [email protected].

DISCLOSURE
**No purchase necessary. Void where prohibited. Marshalls Share WOW Get WOW Contest is sponsored by The TJX Companies, Inc. Open to legal residents of the 50 U.S., D.C., & P.R. 18 & older, who possess a web enabled mobile device as of 10/14/20. Begins 12:00 a.m. ET on 10/15/20 & ends 11:59 p.m. ET on 10/31/20. Must enter by 11:59 p.m. ET on 10/19 to be eligible for Grand or First Prize. For official rules, visit marshallswow.dja.com.

Media Contact:
Bobbie Shrum
[email protected]
(253) 682-8333