Banner image for Skittle Pride campaign

 

Skittles® Canada celebrates Pride 2019 by partnering with actor and performer Shangela to host weddings of LGBTQ2+ couples at Skittles® Hall of Rainbows

To celebrate and show support for the LGBTQ2+ community across Canada Skittles®will also send more than 150 youth to LGBTQ2+ camps this summer

TORONTO – June 5, 2019 – On June 22, Skittles Canada will celebrate Pride by bringing together four LGBTQ2+ couples in joyful wedded bliss at the first-ever Skittles Hall of Rainbows. Skittles believes that only one rainbow matters during Pride, so for the first time in Canada, the brand is giving up its rainbow by removing the colours from its packaging and candies, to allow Pride's rainbow to take centre stage.

To build on this celebration, Skittles Canada alongside actor and performer, Shangela, will host four weddings in downtown Toronto on Pride weekend. Best known for being the only three-time contestant on RuPaul's Drag Race and for her role in A Star is Born, Shangela will bring her larger-than-life personality and colourful energy to the proceedings, acting as host and MC for the special day. To learn more about her involvement, tune into Shangela's Instagram feed.

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Follow along with the Skittles Pride celebrations using the hashtag, #onerainbow

"We believe our world is a better place when it's full of smiles and allows everyone to enjoy their most fundamental human right to happiness," said Jaclyn Sutton, Head of Strategy and Marketing at Mars Wrigley. "The Skittles Hall of Rainbows is our way of showing support for and spreading happiness within the LGBTQ2+ community in Canada and we couldn't think of a better host than Shangela, as someone who supports the community in such a positive way."

"I couldn't be more excited to be a part of this special day, one that celebrates the love and union of these beautiful couples," said Shangela. "Skittles Hall of Rainbows celebrates joy and happiness for all, and for that, I give one big HALLELOO!"

Hosted in the heart of Toronto's LGBTQ2+ neighbourhood, this will be a private event for the couples and their loved ones. Fans can follow along with some of the proceedings on Shangela’s Instagram feed and photos and video from the event will be shared afterward.

There's also a campfire-singing, cannonball-jumping pot of gold at the end of this colourless rainbow. This Pride, Skittles is also showing support for the LGBTQ2+ communities across the country by partnering with three LGBTQ2+ summer camp programs, sending more than 150 Canadian youth to camp, a place where they'll be celebrated for who they are and experience a summer they'll never forget. Skittles will support Camp Rainbow Phoenix in Ontario, British Columbia’s CampOUT and the Youth Project in Nova Scotia.

Limited edition Pride Skittles are now available at retailers across Canada, while supplies last. But giving up the rainbow doesn't mean Skittles has lost the great taste you know and love, Pride Skittles are still the real thing.

Stay tuned to skittlespride.ca for more updates on the Skittles Hall of Rainbows and follow along with the Skittles Pride celebrations using the hashtag, #onerainbow.

On August 4th, Skittles is unveiling an interactive installation at the Vancouver Pride Festival in support of the LGBTQ2+ community. The iconic Skittles Pride Obelisk is a sound-activated light tower that illuminates with dynamic colour patterns when festival-goers use their voice to ‘unleash the rainbow’.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MARS®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXCEL®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, and COCOAVIA®. Mars Associates proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 115,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

For Media Inquiries:
Caroline Murphy
[email protected]
416.979.1120

Maryann Nasello
[email protected]
647.252.2874