Ariat International Introduces Two24 Fall Collection
Company Debuts Fall Footwear Collection with Direct-to-Consumer Website, Curated Content and Instagram Giveaway
Union City, Calif. — November 7, 2018 – Ariat International, the global leader in premium equestrian footwear and apparel, announces the arrival of the company’s fall Two24 lifestyle footwear collection for men and women. Sold directly to the consumer through the newly launched Two24.ariat.com, the Two24 collection harnesses Ariat’s equestrian heritage, high-quality craftsmanship and innovation with design details resulting in footwear that is both elegant and comfortable.
“At the start of each season, we make sure we run all of our designs though an elevated, brand-right lens,” said Jake Rivas, vice president, footwear design and production, Ariat International. “In imagining our fall collection, the customer was at the heart of every decision we made with a continued focus on quality, comfort, design, colors and leathers in every detail. Two24 delivers on several fronts: easy-to-wear shoes with a fresh edge that we believe appeal to the Two24 customer’s elevated sense of style.”
“We are all so enthusiastic about our fall Two24 collection,” said Beth Cross, co-founder and CEO, Ariat International. “Our design team delivered trend-right, classic styles for customers who appreciate the importance of superbly crafted, beautiful shoes that can be worn for all types of occasions.”
Ariat is celebrating the launch of its fall Two24 collection collection with:
- A dedicated website with beautiful photography of the shoes and profiles of individuals who wear them. Visitors can learn more about the Two24 story and shop.
- A series of curated, engaging stories on two24.ariat.com where visitors can follow the inspirational pursuits of real people who embody the energy and spirit of Two24. The series “Where My Shoes Take Me” for example, is about being true to who you are and expressing your authentic self.
- A Two24 Instagram Giveaway on @ariattwo24 featuring the Victoria Hiker Boot. Now through November 14, 8am PT, enter to win the season’s chicest boots from Ariat Two24 for you AND two friends. This is a prize valued at an estimated $1,000 value and celebrates one of this season’s trendiest boot styles. To enter, you must 1) follow @AriatTwo24 2) like the giveaway post 3) leave a comment saying which color Victoria hiker boot you love and tag two friends asking them to pick their favorite colors. #MyTwo24 #Giveaway
* No purchase necessary. Legal Residents of the U.S. Void where prohibited. Sweepstakes ends November 14, 2018 at 8am PT. See official rules for details. Sponsor: Ariat International, Inc. 3242 Whipple Road Union City, CA 94587.
About Ariat International
In 1990, while working on strategic marketing and product development for an athletic shoe company, Beth Cross and co-founder Pam Parker, saw an opportunity to apply the principles of athletic shoe technology and sports marketing to the equestrian footwear market. In 1993, the first Ariat riding boots entered the marketplace and the company set its sights on furthering its development of products with technologies and benefits that enhanced equestrian athletic performance and daily life. Today, Ariat is the largest equestrian footwear and apparel brand in the world, with over 6,500 retail partner locations and a team of 440 employees located in offices in Northern California, the UK, China, Mexico and Japan. The company continues to lead the market in designing, developing and manufacturing the most innovative footwear, apparel and denim for the world’s top equestrian athletes.
The name “Two24” is inspired by the company’s namesake – the legendary racehorse, Secretariat and his enduring world record time of 2 minutes, 24 seconds at the 1973 Belmont Stakes to win the Triple Crown. For more information about Two24 by Ariat, contact 800.899.8141 or visit two24.ariat.com, https://instagram.com/AriatTwo24, https://www.facebook.com/AriatTwo24 and www.twitter.com/ariattwo24.
Media Contact
Erica Hess
Ariat International
[email protected]
510.477.6980