Dove and Dunkin’ Celebrate Women Who are “Running on Coffee and Dry Shampoo” this National Coffee Day
The brands are teaming up to offer women a chance to win the ultimate life hack of free coffee and dry shampoo for a year and are hosting a joint pop-up event in NYC
ENGLEWOOD CLIFFS, N.J., September 27, 2018 – The pairing of coffee and dry shampoo is the ultimate life hack women everywhere are embracing to help them get through their hectic mornings and busy days, all while rocking beautiful, instantly refreshed hair. To celebrate ladies who are running on coffee and dry shampoo and to let others in on the secret, Dove Hair and Dunkin’ are teaming up around National Coffee Day (September 29) to offer the chance to win* a year’s supply of Dunkin’ coffee and Dove Dry Shampoo and host a pop-up styling café in New York City on Monday, October 1.
“Social media has exploded with women sharing how coffee and dry shampoo are their secrets to getting up, out and on with their day… taking them from the gym, to the carpool, to the board room,” says Piyush Jain, Vice President of Haircare for Unilever. “We’re excited to bring together this unlikely but perfect pairing in a surprising collaboration between Dunkin’ and Dove Dry Shampoo.”
Dove and Dunkin’ are encouraging women to share why they run on coffee and dry shampoo for the chance to win* the ultimate life hack – a year’s supply of Dunkin’ coffee and Dove Dry Shampoo! To enter the sweepstakes, submit a photo of your busy morning and tell us why you run on Dunkin’ coffee and Dove dry shampoo using hashtags #DoveXDunkin and #DxDSweepstakes on Instagram and Twitter or by visiting www.DoveXDunkin.com. Entries are open now through November 8.
Additionally, commuters rushing through Flatiron Plaza in New York City from 7:00 a.m. to 3:00 p.m., Monday, October 1, will be surprised with the Dove x Dunkin’ Styling Café. This pop-up will offer on-the-go gals the opportunity to grab a free† small Dunkin’ coffee (iced or hot) and enjoy a complimentary mini-styling appointment using their favorite Dove Dry Shampoo to first cleanse and refresh their hair. Event attendees will also have exclusive access to free† giveaways of Dove x Dunkin’ merchandise, including tote bags, hair ties and travel cups.
“This National Coffee Day, we’re excited to be running with Dove as we show our appreciation for busy, on-the-go women who turn to coffee and dry shampoo to fuel their days and save time,” said Patricia Healy, Senior Director of Integrated Marketing for Dunkin’. “As a brand that’s all about unparalleled convenience, we celebrate life hacks like this that get and keep people running each and every day.”
Finally, on National Coffee Day, Saturday, September 29, any Dunkin’ guest who purchases a hot coffee will get one free (of equal or lesser value) as a gift to share with their friends, family, colleagues and collaborators who also count on coffee to take on the day.
For more information, people can visit www.DoveXDunkin.com and follow @Dove on Facebook, Twitter and Instagram.
*NO PURCHASE NECESSARY. Void where prohibited. Dove Hair & Dunkin’ Ultimate Life Hack Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 9:00 a.m. ET on 9/27/18 & ends 11:59 p.m. ET on 11/8/18. For official rules, visit DovexDunkin.com.
†While supplies last
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.
Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
About Dunkin’
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin' has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,600 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin' is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
Contact:
Emily Africk
Edelman
212-279-2164
[email protected]
Justin Drake
Dunkin’ Brands
781-737-5200
[email protected]