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“Meghan has an electric energy about her, one that is perfectly matched with the dire need to bring attention to the work that The Salvation Army is doing,” said Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army. “By making a donation to The Salvation Army, you are helping them serve millions with help, healing and hope – far beyond Christmas time.”

The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. It raised $144.5 million during the 2017 campaign and has raised nearly $2.4 billion since the Cowboys Thanksgiving Day partnership began in 1997.

“For more than two decades, the Dallas Cowboys have been walking alongside The Salvation Army and are dedicated to fighting for those in need,” said Lt. Col. Ward Matthews, Secretary for National Community Relations and Development for The Salvation Army. “We are thankful for their continued support and look forward to another memorable kickoff performance from Meghan Trainor.”

Grammy-Award winning singer, songwriter, and multi-instrumentalist Meghan Trainor emerged with her 2014 breakout single “All About That Bass” and disrupted contemporary music with nostalgic pop beats and powerhouse vocals that delivered a worldwide anthem for female empowerment. Trainor cemented her rising status as one of the most prominent artists in popular music by charting seven multi-platinum singles, releasing two platinum albums, selling out three headline tours, writing multi-platinum hits for top pop and country artists, and receiving countless industry awards and nominations worldwide. She is one of only five female artists to receive a diamond certification for her hit single “All About That Bass” which shares the RIAA Gold & Platinum Awards top honor with only 15 other singles in history. She is currently in the studio working on her highly anticipated third-studio album, entitled Treat Myself, coming soon.

The Red Kettle Kickoff halftime show has been nationally televised for all of its 22 years, reaching millions of viewers with the campaign’s message. Trainor is the newest addition to a list of Red Kettle Kickoff celebrity halftime performers, including Thomas Rhett, Eric Church, Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis, and Reba McEntire.

To donate to the 128th Red Kettle Campaign:

• New this year, ask Amazon Alexa to donate by saying, “Alexa, donate to The Salvation Army” and then specifying the amount
• Visit give.salvationarmyusa.org
• Americans can drop dollars and coins into the thousands of red kettles found in front of partner locations
• Give any amount by texting KETTLES to 91999

From its humble beginnings as a Salvation Army captain’s start-up program in 1891 in San Francisco, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry, and countless social service programs year-round. As part of the campaign, more than 25,000 Salvation Army volunteers throughout the country ring bells and solicit donations to the red kettles.

To learn more about the Red Kettle campaign or make a difference in the lives of those in your community, visit salvationarmyusa.org.

About The Salvation Army
The Salvation Army, established in London in 1865, has been supporting those in need without discrimination for more than 135 years in the U.S. More than 23 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster survivors, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. For every dollar donated to The Salvation Army, 82 cents is used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index (HumanNeedsIndex.org). For more information, go to SalvationArmyUSA.org or follow on Twitter @SalvationArmyUS.

About Gene and Jerry Jones Family Charities
In the area of community service, the mission of the Dallas Cowboys and Jones Family Foundation’s mission is built upon on an overall philosophy of helping those who don’t have the strength, the resources, or the means to help themselves, with a primary focus on a partnership with The Salvation Army. With the Cowboys organization having enjoyed immense and unprecedented success, the Jones Family feels a very strong obligation to take the visibility, energy, and celebrity of one of the world’s most powerful sports franchises and channel those dynamic forces toward the bigger purpose of making a difference. Recognized as one of the world’s most generous families, the Joneses enlist the talents, skills, and resources of all the Cowboys players, coaches, cheerleaders, and every member of the organization to provide a unique and cutting-edge approach to community outreach. More information about the Dallas Cowboys and the Gene and Jerry Jones Family Foundation can be found on at http://www.dallascowboys.com/.

For more information about The Salvation Army and the Red Kettle Kickoff, please visit blog.salvationarmyusa.org, facebook.com/SalvationArmyUSA or twitter.com/salvationarmyus.

Contact:
Chelsea O’Neal
214-891-7731
[email protected]

Emily Robbins
972-497-4359
[email protected]