Buchanan’s Blended Scotch Whisky Names Global Latin Superstar J Balvin Creative Director of the Imparables Colección Celebrating Culture, Creativity and Inspiring Greatness Within

National design contest will give rising talent a chance to leave their mark on a limited-edition Buchanan’s Whisky pack

New York, NY (September 24, 2018) — To celebrate the people and communities that are infusing everyday culture with their passion and talents, Buchanan’s Blended Scotch Whisky continues its partnership with global Latin superstar and proud Colombian musical artist, J Balvin, to introduce the Imparables Colección. The program is an evolution of the brand’s Es Nuestro Momento campaign, championing an unstoppable, new generation of leaders rising to greatness.

HOW TO ENTER THE NATIONAL DESIGN CONTEST

Beginning October 10 through October 31, creators can enter their designs at EsNuestroMomento.com.

To kick off the campaign, Buchanan’s has appointed brand partner J Balvin as Creative Director of La Colección. As part of La Colección, Balvin will design a limited-edition bottle of Buchanan’s 12-Year-Old DeLuxe, featuring art inspired by his culture, which will be sold nationwide in the spring of 2019. He has also selected a panel of four artists, who created limited-edition works showcasing their own greatness. The artists include Puerto Rican musician Bad Bunny, Cuban-American painter Alexander Mijares, Mexican-American sculptor David Flores and Colombian painter Sabrina Yanguas. This art is intended to inspire others to submit their own original designs that represent their unstoppable greatness, with the chance to leave their mark on a limited-edition Buchanan’s pack that will be sold nationwide. Beginning October 10 through October 31, creators 21+ can enter their designs at EsNuestroMomento.com. Balvin and artists from La Colección will judge and then announce the final lucky winner in the coming months.

Balvin commented on the collaboration, “Passion, energy and talent is inside of all of us. That’s why I’m working with Buchanan’s Whisky to find The Unstoppables who want to share their vision with the world. Through the Imparables Colección we are providing a platform to celebrate their greatness, because now more than ever we can create new possibilities for ourselves and our community – because Es Nuestro Momento!”

To continue to support the creative growth of our communities, Buchanan’s will also offer a series of intimate mentoring workshops on topics, such as photography, choreography and music production. Leading industry creatives, including Balvin’s personal photographer, Orli Arias, and one of Balvin’s Vibras tour choreographers, WilldaBeast, among others will lead the workshops, offering unparalleled professional advice and skills for aspiring creators. More information on the workshops will be posted to EsNuestroMomento.com.

“Buchanan’s is proud to be evolving our Es Nuestro Momento campaign in partnership with J Balvin. We share his commitment to amplifying the optimism and greatness in culture today. We believe that greatness is contagious and is found in all of us! We look forward to introducing a truly one-of-a-kind limited-edition Buchanan’s 12-Year-Old DeLuxe pack that showcases the spirit of the unstoppable creators who are impacting our communities every day,” commented Tara King, Buchanan's Senior Brand Manager.

La Colección can be experienced as part of Buchanan’s ongoing Casa Buchanan’s activations at places, like J Balvin’s Vibras tour that began on September 19th, and other cultural events throughout the year.

MEET THE ARTISTS

Alexander Mijares, Miami-born and internationally acclaimed artist with Cuban and Spanish roots, is known for his pieces created rich in culture. Mijares has collaborated with artists such as Pitbull during the World Cup, and has created custom pieces for Justin Bieber, Pharrell, Tori Kelly, and Alejandro Sanz. He also remains an active philanthropist with his charitable efforts spanning from Haiti to the Dominican Republic and Cuba. Mijares received accolades by publications such as GQ, Forbes, The Huffington Post, CBS and more, even being named one of the “Top Up-and-Coming South Florida Visual Artists.”

David Flores, Mexican-American sculptor, creates art that embodies urban street culture. Flores started as a skateboarding illustrator, and then designed and produced his own limited-edition vinyl toys, clothing, and paintings with his unique self-proclaimed art style known as “stained glass.” His unique art style led to collaborations with brands such as OBEY, Stussy and Kidrobot. Flores continues to enjoy creating art as an urban artist and truly enjoys the street art movement since it allows individuals to speak their opinions out.

Sabrina Yanguas, Colombian-born artist, moved to Miami to live the American Dream. With the beautiful weather, crisp air and beaches, Yanguas started exploring her artistic vein on the canvas and began sculpting and painting. Over the years, her talents have led her to exhibiting her works at Art Basel, partnering with Gallery CA’d’Oro and Ducati. With a passion for giving, Yanguas collaborated with Give To Colombia, and auctioned off a helmet she painted for Indy 500 race car driver, Sebastian Saavedra, to give back to her native country. In 2017, she was commissioned by VH1 to collaborate with J Balvin to paint a guitar, which then appeared in a Rihanna and DJ Khaled video. When she’s not painting, she’s in the kitchen cooking – another one of her passions.

Bad Bunny is a Puerto Rican singer, rapper and producer. Emerging in 2016, he quickly rose to national success on the strength of his early singles and is currently one of the most sought-after artists in the Latin urban/trap genre and making waves far outside the world of reggaetón and Latin trap. Bad Bunny has collaborated with some of the biggest names in rap and reggaetón. In 2017, he reached more than four billion streams on YouTube, and received his first number one single on the Billboard Hot 100 in 2018. His unique style and passion for the arts has led him to be a global icon in music, fashion, art and culture.

#EsNuestroMomento Tweet

For additional information on Buchanan’s Whisky, please visit www.BuchanansWhisky.com. Stay up to date on the Imparables Colección by following the conversation at @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.

MEDIA CONTACT:
Hunter Public Relations
Jaylan Ochoa
[email protected]
212-679-6600

About Buchanan’s
BUCHANAN’S Blended Scotch Whisky is the ultimate choice for those who are working hard to follow their dreams and who enjoy sharing their success with others. BUCHANAN’S is a proud champion of Hispanic culture and believes Es Nuestro Momento to celebrate the new generation of leaders and their contributions to American culture. The BUCHANAN’S brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Portfolio features five award-winning marques, including: BUCHANAN’S 12-Year-Old DeLuxe, BUCHANAN’S Master, BUCHANAN’S Select 15-Year-Old, BUCHANAN’S 18-Year-Old Special Reserve and BUCHANAN’S Red Seal. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; Smirnoff, Cîroc and Ketel One vodkas; Captain Morgan; Baileys; Don Julio; Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Enter to Win the National Design Contest