Bulleit™ Bourbon Gets Inked By Nation’s Top Tattoo Artists For Launch Of Limited Edition Bottle Series
Award-Winning, High-Rye Whiskey Reveals Tattoo Art Collection by Artists Shawn Barber, Jess Mascetti, Thomas Hooper and Jason Kundell Just in Time for National Tattoo Day
SHELBYVILLE, Ky., July 17, 2018 – Tattoos aren’t just an art form, but a means of personal expression that continues to evolve as tattoo artists push creative boundaries with ink. Leading into National Tattoo Day, Bulleit Bourbon is teaming up with four trailblazing artists and shaking up tattoo culture with the announcement of Bulleit™ Bourbon Tattoo Edition. The latest Frontier Work is a limited collection of tattooed Bulleit Bourbon bottles. Bulleit Frontier Works is an ongoing series of projects and collaborations with modern cultural creators.
Bulleit Bourbon Tattoo Edition is a series of four unique tattoo designs on the iconic Bulleit bottle. These collectible bottles were created in partnership with some of the country’s top tattoo artists whose work is inspired by the frontier spirit and culture of the cities they live in. The collaborations mark the first time the Bulleit Bourbon bottle has been altered, transforming the frontier-inspired bottles into collectable pieces of modern art. Each bottle includes a hangtag featuring a scannable QR code to access an interactive Augmented Reality experience, bringing each artist’s design to life digitally.
Participating artists include Shawn Barber of Los Angeles, Jess Mascetti of New York, Thomas Hooper of Austin, Texas, and Jason Kundell of Portland, Ore. Each artist is known for their unique style of ink and innovative flair – the same spirit Bulleit embodies through its modern approach to making whiskey. The limited release tattoo bottles will be available for purchase in each artist’s respective state beginning in August and select bottles will be available nationwide.
“I’ve always thought the Bulleit bottle was badass because of its unique shape and iconic design,” said Shawn Barber of Memoir Tattoo in LA. “Putting my own unique spin on it was a fun challenge because I didn’t want to mess with the style too much, but did want to share what LA means to me through my art. Bulleit gave me a lot of creative liberty and I’m proud of how it turned out.”
Barber originally partnered with Bulleit in 2017 to create the first Bulleit Frontier Works campaign which brought 24 talented tattoo artists from Southern California together to craft the world’s first tattoo billboard. Bulleit and the artists created a 35-ft. leather tattoo billboard, which was displayed in LA’s Silver Lake neighborhood and now travels to festivals across the country. Bulleit Bourbon Tattoo Edition has once again united artists from a variety of tattoo genres to celebrate one of the world’s most precious forms of personal expression and share the frontier spirit of tattoo culture.
“These artists are some of the most talented people I’ve ever met,” said Ed Bello, Brand Director for Bulleit. “It’s an honor to work with people who share our passion for pushing boundaries on the frontier with such creativity, and to feature their art on our Bulleit Bourbon bottles. Let’s raise a glass to tattoo culture, style and the artists that bring it to life everyday through their passion and dedication to ink.”
Inside each Tattoo Edition bottle is the same award-winning, high-rye Bulleit Kentucky Straight Bourbon Whiskey that 21+ consumers are encouraged to responsibility enjoy neat, on the rocks, beside an ice-cold beer or in a classic cocktail. Bulleit Bourbon Tattoo Edition carries a suggested retail price of $24.99 and can be found at your local retailer.
For more information on Frontier Works and the limited release Bulleit Bourbon Tattoo Edition bottles, follow Bulleit on Instagram @Bulleit and check out the hashtag #FrontierWorks.
About Bulleit Frontier Whiskey
Bulleit is one of the fastest-growing whiskeys in America, founded in 1987 by Tom Bulleit, who attributes that growth to bartenders and cultural partners who’ve adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a higher proportion of rye grain, which gives them a distinctive bold, spicy taste. Most recently, Bulleit Barrel Strength Bourbon won a Double Gold medal and Best Straight Bourbon at the 2018 San Francisco World Spirits Competition.
In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, Ky. In 2019, a Visitor’s Center will open at the Bulleit Distilling Co. in Shelbyville to share our modern, technological and sustainable approach to making great whiskey. Fans are invited to learn more about the past, present and future of Bulleit by visiting the Bulleit Frontier Whiskey Experience at Stitzel-Weller in Louisville, KY., a member of the Kentucky Bourbon Trail® tour. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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Bulleit celebrates #NationalTattooDay with new Bulleit Bourbon Tattoo Edition, a limited collection of tattooed Bulleit Bourbon bottles designed by some of the nation’s top tattoo artists #FrontierWorks Tweet
