With Francesca’s “makeup is what you want it to be” philosophy the OFRAxFrancesca collection shows that we are all “together for makeup.” Whether you are a pro, a guru, an influencer, a beauty lover, or a lipstick and go kind of person, makeup has infinite possibilities. We are not just the MUA’s of our own looks, we are all MUX’s.

Together for makeup. #MUXeffect

Ofra Gaito, OFRA Founder and President, describes Francesca:

Francesca is an icon. She has quietly created an enduring career curating the beauty industry and trends over decades of work. Like a hidden gem, she is a master of color and juxtaposition. Beauty and art. She is truly inspiring to be around.

Growing up in Italy, traveling the world, and Francesca’s love of art has helped form this collection. Francesca on creating this collab:

I am inspired by so many things, and now makeup is something that is inspiring to so many, and that makes me even more excited for how the makeup industry will transform and transcend beyond trends. There are no rules. That’s how each person should approach this collection. Play, try something new, and never be afraid that it’s not right.

Launching at IMATS Los Angeles January 11, 2019 and ofracosmetics.com.

Media Contact:
Carine Trezza
Communications and Partnerships Director
(954) 978-6688

All OFRA Cosmetics’ products are made to order, including the Electro Glaze Collection, and are 100% vegan. No animal testing is done at OFRA Cosmetics Laboratories. The company prides itself on being cruelty-free and committed members of both PETA and Leaping Bunny.