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Toys“R”Us® CANADA UNVEILS ITS “HOLIPLAY” HOT TOY LIST

(TORONTO) October 26, 2017 -Attention moms, dads, grandmas, grandpas and holiday gift-givers! Today Toys“R”Us® Canada unveiled its 2017 “Holiplay” Hot Toy List - the most anticipated toy list of the year. As the authority on all things toy and baby, the Toys“R”Us team has travelled the world to uncover hot trends and toy phenomena so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings. The list features the hottest toys kids can’t wait to get their hands on, including exclusives such as furReal Roarin Ivory, the playful tiger and the new Hatchimals Surprise Puppadee. Each toy on the list corresponds to Toys“R”Us Canada’s Top Toy Trends: pet tech, DIY play, S.T.E.M and more.

“As Canada’s toy authority, we’re on a mission to help kids of all ages Play More. Our teams are working diligently behind the scenes to ensure we deliver on our commitment to be Champions of Play. We are dedicated to bringing an incredible play experience to every kid, parent and gift-giver this holiday season,” said Clint Gaudry, Vice President, Marketing and Store Planning, Toys“R”Us Canada. “Our stores from coast to coast are filled with this year’s most sought-after toys – many that simply cannot be found anywhere else. We look forward to many events throughout the season to help Canadians deliver holiday happiness however they choose to shop. If you want to be a hero this holiday, there’s no reason to shop anywhere else.”

Toys“R”Us, Canada’s Hot Toy List
Each toy on the “Holiplay” Hot Toy List has been carefully selected by the toy experts at Toys“R”Us Canada and given the kid stamp of approval by Chief Play Officer, Émile Burbidge. The 2017 Toys“R”Us Canada Hot Toy List includes:

“I love the toys on this year’s list; each toy is super fun to play with and there is something for everyone, no matter how kids play,” said Émile Burbidge, Toys“R”Us Canada’s Chief Play Officer.

Gift-giving Made Easy
Parents and gift-givers can discover even more of the hottest toys of the season with Toys“R”Us Canada’s iconic Play Book – The Ultimate Guide to Play (launching Friday, November 3).

Customers can shop wherever and whenever they want with over 80 stores across Canada, online shopping at toysrus.ca and babiesrus.ca, free in-store pick up within one hour and an expanded ship from store option across Canada. Customers can shop with confidence knowing they are getting the best price with the Price Match Policy, as well as access to the latest trends and exclusive offers with the “R” Club™ Loyalty Program.

About Toys“R”Us, Canada
Toys“R”Us (Canada) Ltd. is part of Toys“R”Us, Inc., the world's leading dedicated toy and baby products retailer. Toys“R”Us Canada operates over 80 stores across the country. For store locations and convenient online shopping, visit www.toysrus.ca.

Connect with Toys“R”Us Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada).

For more information or to arrange an interview, please contact:
Sheri Papps
Paradigm Public Relations
416-413-5207
[email protected]

Sonya Luchetta
Toys“R”Us Canada
905-660-2000 x. 2729
[email protected]

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