Kellogg’s® Celebrates Mike Schultz with First-Ever U.S. Paralympian Gold Medal Edition Corn Flakes® Box
Team Kellogg’s Athlete Brings Home Gold and Silver from the Paralympic Winter Games PyeongChang 2018
#GetsMeStartedBattle Creek, Mich., April 3, 2018 – U.S. Paralympic Snowboarder and Team Kellogg’s™ member, Mike Schultz, won the gold medal for Team USA in the Snowboard-Cross and the silver medal in the Banked Slalom this month at the Paralympic Winter Games PyeongChang 2018. To celebrate Schultz’s victories, Kellogg’s® has announced that he will be the first U.S. Paralympian to be featured on a Gold Medal Edition box of Corn Flakes®.
“It was a true honor to have represented my country at my first Paralympic Winter Games and proud to bring home gold and silver medals for the U.S.,” said Schultz. “I’m so thankful for my family, who have been with me every step of my journey, and the support from Team USA and Team Kellogg’s.”
Schultz was a first-time Paralympian for PyeongChang 2018 and was honored to carry the American flag for the U.S. Paralympic Team at the Opening Ceremony.
“Mike is the first Team Kellogg’s Paralympian to win a gold medal, and we’re thrilled to commemorate his accomplishment with the first Paralympic Gold Medal Edition box,” said Sam Minardi, director, brand marketing, Kellogg Company.
What Gets Mike Schultz Started? Waking up with his family and making the most of every day. His Gold Medal Edition boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com.
Watch the Team Kellogg’s #GetsMeStarted video to learn more about Schultz’s journey toward the Paralympic Winter Games 2018, and share what drives you to tackle each day with #GetsMeStarted.
About Mike Schultz
Schultz has been a lifetime enthusiast of action sports. When a snowmobile accident during a professional competition in 2008 cost him his left leg above the knee, there was only one thing for Mike to do – find a way to continue competing in sports at a high level. To do this, he had to design himself a better leg.
Only seven months after his accident, Schultz went on to compete in his first Moto event post injury and won a silver medal at the 2009 Summer X Games in Adaptive Motocross on a prosthetic leg he designed. It was after this that Mike realized the need for advancements in high impact adaptive sports prosthetics and founded his own company to continue making prosthetics in July 2010.
Currently more than 100 wounded soldiers, action sport athletes and amputees wanting to return to an active lifestyle are using Mike’s prosthetic equipment. In 2010, Schultz was inducted into the Athletes with Disabilities Network Hall of Fame in the U.S.
Almost 10 years since his accident, Mike has eight X Games gold medals to his name between Motocross and Snocross and was named to the U.S. Paralympic Snowboard team.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
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U.S. Olympic & Paralympic Hopefuls
Nathan Chen (U.S. Olympic Hopeful - Figure Skating)
Nathan Chen started skating in Salt Lake City at the age of 3 after the city hosted the Olympic Winter Games in 2002. In addition to skating, Nathan has competed in gymnastics at the state and regional levels for seven years, previously trained in ballet with Ballet West Academy and played travel hockey for eight years. Nathan entered his first figure skating competition in 2003 and is a four-time U.S. national champion (2010 & 2011 in Novice, 2012 & 2014 in Junior). He won the U.S. bronze medal (senior level) in 2016. He is the reigning 2017 U.S Champion and 2017 ISU Four Continents Champion.
What gets Nathan started: “Focusing on the small steps every day to achieve my goals and knowing that each day brings me one step closer to accomplishing them”
Kelly Clark (U.S. Olympic Hopeful - Snowboarding)
Kelly Clark is a four-time U.S. Olympian and three-time U.S. Olympic medalist - gold in 2002 and bronze in both 2010 and 2014 (and fourth in 2006). In 2011, Kelly became the first woman to land a 1080 in competition and is still one of only a handful of women to successfully land the trick. With more than 70 career wins to her name, Clark is the most dominate competitive snowboarder in history, male or female.
A member of U.S. Snowboarding (on and off) for 16 years, Clark has laid claim to three U.S. Olympic medals, seven X Games gold medals and 14 overall (making her the most-medaled woman in X Games history), five World Snowboard Tour titles, six Grand Prix titles and eight U.S. Open titles.
What gets Kelly started: “The bigger picture and the women coming up after me who I will inspire to go further than I could”
Meghan Duggan (U.S. Olympic Hopeful - Ice Hockey)
Duggan is a two-time U.S. Olympic silver medalist at the Olympic Winter Games 2014 in Sochi, Russia and Olympic Winter Games 2010 in Vancouver, B.C.
Captain of the U.S. Women's National Team since November 2013, she has played in eight International Ice Hockey Federation Women’s World Championships (gold-2008, 2009, 2011, 2013, 2015, 2016, 2017; silver-2007), nine Four Nations Cups (1st-2008, 2011, 2012, 2015, 2016; 2nd-2007, 2009, 2010; 3rd-2013) and one IIHF Twelve Nations Invitational Tournament Series (2011).
What gets Meghan started: “Strength from the women around me as we train and chase our goals on and off the ice”
Mike Schultz (U.S. Paralympic Hopeful - Para snowboarder)
Schultz has been a lifetime enthusiast of action sports. When a snowmobile accident during a professional competition in 2008 cost him his left leg above the knee, there was only one thing for Mike to do - find a way to continue competing in sports at a high level. To do this, he had to design himself a better leg.
Only seven months after his accident, Schultz went on to compete in his first Moto event post injury and won a silver medal at the 2009 Summer X Games in Adaptive Motocross on a prosthetic leg he designed. It was after this that Mike realized the need for advancements in high impact adaptive sports prosthetics and founded BioDapt, Inc. in July 2010. Making the “Moto Knee” available to active amputees across North America was now Schultz' priority and getting people back into the sports they love.
Currently more than 100 wounded soldiers, action sport athletes and amputees wanting to return to an active lifestyle are using Mike's prosthetic equipment. In 2010, Schultz was inducted into the Athletes with Disabilities Network Hall of Fame in the U.S.
Nine years since his accident, Mike has eight X Games gold medals to his name between Motocross and Snocross and was named to the U.S. Paralympic Snowboard team.
What gets Mike started: “Waking up in the morning, setting my priorities and doing all that I can every day”
Meet the Kellogg's Team KELLOGG'S® CELEBRATES TEAM USA'S JAMIE ANDERSON WITH GOLD MEDAL EDITION CORN FLAKES® BOX TEAM KELLOGG’S™ MEGHAN DUGGAN LEADS U.S. WOMEN’S HOCKEY TO GOLD AT THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 TEAM USA SNOWBOARDER CHLOE KIM TO BE FEATURED ON GOLD MEDAL EDITION KELLOGG’S CORN FLAKES® BOX CELEBRATE TEAM USA AT THE OLYMPIC WINTER GAMES PYEONGCHANG 2018 AT KELLOGG’S® NYC CAFÉ TEAM KELLOGG'S™ ATHLETES WILL JOIN TEAM USA AT OLYMPIC WINTER GAMES PYEONGCHANG 2018 Meet the U.S. Olympic & Paralympic Hopefuls Who Will Make Up Team Kellogg’s™ 2018