Share your #KissThis4MBC
BOOMERANG on Instagram
Participating in the campaign from your Instagram account is easy:
Take your #KissThis4MBC BOOMERANG or selfie directly in Instagram by clicking on the camera in the upper left-hand corner.
You can also upload from your camera or use the BOOMERANG app (download for iOS or Android) to create a mini video to upload.
Before you post, be sure to use the hashtag #KissThis4MBC in your caption to help raise funds for metastatic breast cancer research!
Sample Post
I'm telling metastatic breast cancer to Kiss This to help raise money for research in support of those living with this currently incurable disease. Join in by sharing your own Boomerang or selfie using the hashtag #KissThis4MBC!
Post a selfie, tag friends and help raise research funds for an incurable form of breast cancer
One in three people diagnosed with breast cancer will develop a form of the disease for which there is no cure – metastatic breast cancer. Last year, thousands of people across the country participated in the Kiss This 4 MBC™ campaign on social media and helped raise more than $200,000 for metastatic breast cancer research in less than three months. But we're not done.
This Breast Cancer Awareness Month, Novartis is donating $15 for every #KissThis4MBC social media post and encouraging everyone who participates to help take this initiative even further by also nominating or “tagging” their friends and family to #KissThis4MBC. Help us reach our goal of raising an additional $200,000 for metastatic breast cancer research by November 15.
To help the public understand the true impact of this disease and inspire action, Novartis is elevating the voices of people who have been affected by metastatic breast cancer.
How to show your support
- Post a Boomerang or selfie telling us why you #KissThis4MBC, and nominate or “tag” others to join in bringing this community the support it needs.
- For each public post using the hashtag #KissThis4MBC through November 15, Novartis will donate $15 to metastatic breast cancer research, up to $200,000.
- Every dollar raised will be donated to the Metastatic Breast Cancer Network (MBCN) and METAvivor, two US-based organizations dedicated to supporting people living with metastatic breast cancer.
Share your #KissThis4MBC
BOOMERANG on Instagram
Participating in the campaign from your Instagram account is easy:
Take your #KissThis4MBC BOOMERANG or selfie directly in Instagram by clicking on the camera in the upper left-hand corner.
You can also upload from your camera or use the BOOMERANG app (download for iOS or Android) to create a mini video to upload..
Before you post, be sure to use the hashtag #KissThis4MBC in your caption to help raise funds for metastatic breast cancer research!
Sample Post
I'm telling metastatic breast cancer to Kiss This to help raise money for research in support of those living with this currently incurable disease. Join in by sharing your own BOOMERANG or selfie using the hashtag #KissThis4MBC!
Meet some of the mighty voices of this community:
the #KissThis4MBC Ambassador Squad
It is estimated that 155,000 people are currently living with metastatic breast cancer in the US — but even more people are affected by this devastating disease as it continues to take the lives of too many mothers, partners, sisters, brothers and friends.
The #KissThis4MBC Ambassador Squad is a group of 13 incredible individuals who are leaders in the breast cancer community and are committed to advocating for metastatic breast cancer because of the ways the disease has impacted their lives and the lives of their loved ones. Many are living with metastatic breast cancer themselves – some were diagnosed in their 30s or 40s while they were navigating major life moments like getting married or raising a family, while others were initially diagnosed at ages as young as their teens or 20s. A handful of these ambassadors have never had metastatic breast cancer themselves but are passionate about this initiative – some because they've been caregivers or have lost family or friends to the disease. Others are currently in remission from early-stage breast cancer, or have had a preventative surgery, but know that messages about prevention aren’t enough and more needs to be done for the 30% of breast cancer patients whose cancer becomes metastatic. All of these ambassadors are joining forces with Novartis to help generate increased support and research funding for metastatic breast cancer.
Help rally support for this community and raise money for metastatic breast cancer – share why you #KissThis4MBC and nominate your friends and family to do the same.
“I’m telling MBC to Kiss This because I’m sick of seeing how my disease affects my family. #KissThis4MBC”
– Brittney Beadle
@brittneybeadle
Diagnosed with breast cancer at age 18, now living and thriving with MBC at age 21
“I #KissThis4MBC because too many of my friends are being diagnosed, too often, and way too young.”
– Paige More
@Paige_Previvor
Underwent preventative double mastectomy at age 24 and now inspires other as co-founder of The Breasties
“I want my kids and I to continue being able to kiss my husband, so MBC can Kiss This! #KissThis4MBC”
– Robin Holmes
@majormac1
Passionate caregiver and advocate on behalf of her husband, who is living with MBC
“I've been telling MBC to Kiss This because I still have a lot to do and see with my daughters. #KissThis4MBC”
– Terlisa Sheppard
@TerlisaFights
Living as the best version of herself with MBC for over 20 years
“I've been telling MBC to Kiss This because I'm tired of my children being collateral damage of my disease. #KissThis4MBC”
– Susan Rahn
@Stickit2Stage4
Fierce advocate for herself and others living with MBC and co-founder of The Underbelly
"I #KissThis4MBC because I want to change negative perceptions and stigma around this disease."
– Stephanie Seban
@stephanie_seban
Thriving and inspiring others with MBC for over 7 years
“I'm telling MBC to Kiss This because it affects my life and those around me — even if I don't 'look sick'. #KissThis4MBC”
– Maggie Kudirka
@baldballerina
Living and dancing with MBC since she was 23
“I tell MBC to Kiss This in memory of my sister. #KissThis4MBC”
– Michael Singer
@Bronxborn409
Advocate for The Male Breast Cancer Coalition after being diagnosed early-stage at age 50
“We still need more education — too many still don't know MBC is the breast cancer that kills. #KissThis4MBC”
– Renee Sendelbach
@ReneeInCancerLand
Thriver, artist and author living with MBC since age 33
“I #KissThis4MBC for all cancer in general. I'm tired of breast and ovarian cancers affecting mine and everyone else’s lives — we need more research and awareness.”
– Bianca Muñiz
@bperformer
Singer, songwriter, pianist in remission from Breast Cancer and Ovarian Cancer
“I want everyone to understand that MBC can impact anyone, regardless of gender or race. I #KissThis4MBC, because I want to spread awareness.”
– Shay Sharpe
@shaysharpespinkwishes
Early-stage survivor and creator of Shay Sharpe's Pink Wishes
“I'm saying #KissThis4MBC because words matter — but action changes.”
– Linda Lancaster-Carey
@TheTuTuProject
Living with MBC and supporting others as founder of The Tutu Project
“MBC can Kiss This because too many people in my life have been affected so young. #KissThis4MBC”
– Anna Crollman
@mycancerchic
Style enthusiast and advocate in remission from early-stage breast cancer
Roughly one quarter of Americans (24%) know someone who has died from breast cancer, but
90% are unaware
that the type of breast cancer people die
from is called “metastatic breast cancer”
*This survey was conducted online within the United States by The Harris Poll on behalf of Novartis from July 31 - August 2, 2018 among 2,012 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].
Nearly two in three Americans (63%)
say they do not fully understand what
metastatic breast cancer means
1 in 4 (24%) Americans
don't know that breast cancer
affects both women and men
Metastatic Breast Cancer Resources
Talking About MBC With People You Care About
These guides are designed to help you prepare to talk about MBC with your children, life partners and friends, so that you can take on the challenges of living with this disease together.
Balancing Work, Treatment and Metastatic Breast Cancer
Premenopausal women with metastatic breast cancer face specific clinical and psychosocial issues, including impacts on work.
Working with Your Treatment Team to Set Treatment and Life Goals
There are several types of healthcare providers and complementary caregivers who can help navigate life planning.