LeapFrog®’s LeapPad™ Ultimate, the Perfect First Tablet for Kids, Available Now

Kid-Safe Learning Tablet is Packed with Preloaded Content to Prepare Kids for Preschool and Beyond

CHICAGO, August 22, 2017 — Today LeapFrog® Enterprises, Inc., the leader in innovative learning toys for children, announced the availability of the LeapPad™ Ultimate, the perfect kid-safe learning tablet designed just for kids. The newest addition to the acclaimed, award-winning line of LeapPad™ tablets features more than $100 worth of preloaded learning content featuring core skills in mathematics, reading and science as well as music, puzzles, logic and creativity to help prepare children for preschool and beyond.

“LeapPad Ultimate really is the ultimate learning tablet for kids,” said William To, President, VTech Electronics North America. “It comes with all the features parents are looking for – it’s kid-safe and kid-tough, packed with engaging content that is both educational and fun. LeapPad Ultimate gives access to LeapFrog’s extensive content library of digital apps and cartridges.”

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The perfect first tablet for kids, LeapPad Ultimate by @leapfrog, is available now  

LeapPad Ultimate includes $110 worth of games, apps and videos so kids can learn and play right away. They’ll also have access to a library of content, including award-winning apps and cartridges featuring kids’ favorite characters, in the LeapFrog App Center, comprised of more than 1,000 learning apps, eBooks, videos and more (each sold separately). Exclusive Just-for-Me™ learning technology is built into many of the learning games, assessing children as they play and automatically adapting the curriculum to a more or less challenging level to keep kids engaged and motivated. The tablet is kid-safe right out of the box, with a kid-friendly web browser that provides access to pre-selected websites all approved by learning experts. It also includes a built-in bumper, reinforced design and shatter-safe screen. Parental controls allow parents to add multiple kids to one tablet and set play time limits.

LeapFrog is also launching three new cartridges (sold separately), which can be played on LeapPad Ultimate, featuring this year’s hottest licenses. These include a new mathematics game for kids ages three to five featuring PJ Masks, a PAW Patrol problem solving game for kids ages four to seven and a colorful Trolls creativity game that will foster imagination for kids ages four to seven. These new cartridges are designed by LeapFrog’s team of in-house learning experts to ensure a seamless blend of education and fun.

LeapPad Ultimate is recommended for kids ages three to nine years old and retails for $99.99. For more information, please visit www.leapfrog.com/ultimate.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in innovative learning toys for children that encourage a child's curiosity and love of learning throughout their early developmental journey. For more than 20 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead. LeapFrog's proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is a subsidiary of VTech Holdings Limited, which is based in Hong Kong. LeapFrog was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

Media Contact:

Nicole Centinaro
Coyne Public Relations
973-588-2000
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