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Sprouts Farmers Market Kicks Off Grilling Season with the ‘Best Choice’ Beef

Healthy grocer showcases quality, all-natural beef with summer recipes, educational tips and giveaway


Vote now in the #MyBestBurger Challenge from @SproutsFM for the chance to win a complete #grilling package!

PHOENIX, Ariz. – May 12, 2017 –Now through Labor Day, families coast to coast will turn to the grill for outdoor meal prep and entertaining. According to research by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, beef is America’s preferred grilling protein. The Butcher Shop at Sprouts offers all-natural beef that is a cut above the rest, grading higher than traditional supermarket beef in quality and flavor, making the healthy grocer the ultimate destination for summer holiday grilling needs.

Sprouts' exclusive beef is always fresh, never frozen and graded USDA Choice or better. Simply put, it is restaurant quality at a fraction of the price. Research by the Center for Meat Safety and Quality at Colorado State University showed Sprouts' beef outperformed the competition in several key attributes:

  • 15 percent more tender
  • 28 percent richer in flavor
  • 12 percent better finished cooking yield

“Our partner ranchers raise purebred cattle exclusively for Sprouts, so we can guarantee our beef has consistent flavor and texture and is naturally more tender," explains Rodney Mills, director of meat and seafood at Sprouts. “In addition to this restaurant-quality beef, our skilled butchers can answer any questions customers have in regard to product selection, cooking tips and custom cuts.”

To kick off grilling season and inspire at-home cooks, Sprouts is launching the “My Best Burger” Challenge, which features nine burger recipes by expert food bloggers coast to coast. By voting for their favorite burger at sprouts.com/mybestburger, Sprouts fans will be entered to win a complete grilling package valued at $500. Voting ends on May 26 and the winner will be announced on National Hamburger Day, May 28.

For home cooks who may be intimidated by preparing beef, Sprouts has partnered with the Beef Checkoff to share proper cooking temperatures and methods for making the best burger at home. Helpful infographics, recipes, deals and endless inspiration for a healthy and delicious summer can be found at sprouts.com/beef.

About Sprouts Farmers Market
Sprouts Farmers Market, Inc. is a healthy grocery store offering fresh, natural and organic foods at great prices. Sprouts offers a complete shopping experience that includes fresh produce, meat and seafood, bulk foods, vitamins and supplements, packaged groceries, deli, baked goods, dairy products, frozen foods, natural body care and household items catering to consumers’ growing interest in health and wellness. Headquartered in Phoenix, Ariz., Sprouts employs more than 25,000 team members and operates more than 260 stores in 15 states from coast to coast. For more information, visit sprouts.com or @sproutsfm on Twitter.

Media Contact:
Kalia Pang
[email protected]
602-682-1553

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