Aladdin, a brand of PMI, joins forces with The Nature Conservancy

SEATTLE, WA (March 23, 2017) – Aladdin, a brand of Pacific Market International and maker of reusable food and beverage consumer products, is furthering its commitment to global responsibility through a new partnership with The Nature Conservancy^®. Finding common values with The Nature Conservancy’s mission of “conserving the lands and waters on which all life depends”, beginning in 2017 the two brands will partner to engage and excite consumers, retailers, and communities across the nation to celebrate the earth we live in through cause awareness in product information, social media messaging, in-store displays and their respective websites at www.aladdin-pmi.com and www.nature.org.

On March 18^th, 2017, the Aladdin Earthscapes^™ series debuted at International Home + Housewares Show in Chicago, with vibrant graphics inspired by the beauty of the natural landscapes of earth and water. Additionally, the Aladdin line will feature its unique line of e-cycle^® hot mugs, made of recycled and recyclable material, and a new recycled glass line.

In partnership with the Nature Conservancy, Aladdin products will begin to inform consumers about land and water conservation programs to donate to, including programs such as protecting the Emerald Edge, the world’s largest intact coastal temperate rainforest, spanning Washington, British Columbia, and Alaska.

“The Aladdin brand is really excited to be partnering with The Nature Conservancy as we share common values of social responsibility and environmental stewardship,” said Rich DePencier, Vice President of Aladdin. “As a brand trusted by consumers and employees to do the right thing, Aladdin takes that responsibility seriously. We are on a shared journey on this planet to enhance and protect our land and water, and it starts one day at a time with efforts like this.”

Designed to be healthy for families and the planet, all of Aladdin’s products are BPA-free and reduce the use of single-use, disposable water bottles and coffee cups. Beyond its reusable focus, Aladdin has committed to using recycled and recyclable materials in its products, to ethical manufacturing, and to a sustainable supply chain, including a 54% reduction in emissions over the last ten years.

“In the Emerald Edge, The Nature Conservancy is working with local people to advance shared conservation values across 100 million acres, including ancient cedar forests, spectacular coastlines, humpbacks and orcas, grizzlies and more,” said Eric Delvin, Emerald Edge Program Director at The Nature Conservancy. “This is a rare and precious ecosystem, and we are grateful to Aladdin for their support in raising awareness among consumers.”

“With nine offices worldwide, our employees are energized by the global footprint of the Nature Conservancy’s programs, with so many opportunities to volunteer locally and make a meaningful difference in their own local communities,” added DePencier.