WELCOME TO ‘THE TANQUERAY TEN’
THE NEXT GENERATION OF INFLUENCERS
CURATED BY ENTERTAINMENT ICON SNOOP DOGG
A MASTERFUL BLEND OF TIMELESS STYLE, SOPHISTICATION AND CREATIVITY
PR Newswire, New York, NY (February 3, 2017) - Today, Tanqueray Gin™ announces the launch of “The Tanqueray TEN” a collection of talented, creative influencers curated by entertainment icon and Brand Ambassador Snoop Dogg. The ten individuals that comprise The Tanqueray TEN were all hand-selected by Snoop Dogg as part of his content partnership with Tanqueray to celebrate and modernize Gin & Juice cocktails. Snoop Dogg creatively oversees this cocktail platform founded in the success of his 1993 classic hit ‘Gin & Juice’ and the cultural cachet that it maintains today.
Inspired by Tanqueray and the ‘gin lifestyle,’ each individual embodies sophistication, creativity and a masterful blend of timeless style. They are all visionaries in various verticals from music, film, art, tech, business, fashion and more. The TEN includes: artist/producer/songwriter Ty Dolla $ign, actor Terrence J., artist/rapper STIX, photographer Aris Jerome, photographer Marcus Hyde, jewelry and fashion designer Melody Ehsani, celebrity stylist Ugo Mozie, visual artist Devin Troy Strother, recording artist Lalah Hathaway and music singer/songwriter October London.
Snoop Dogg stated, “The Tanqueray TEN is my way of recognizing and working with a handful of individuals that are all at the top of their game and the forefront of culture. Each one of them, in my opinion, are movers and shakers across pop culture. They have perfected their craft within their respective industries - whether that is art, music or film - and most importantly have been inspired by the cultural influence of Gin & Juice throughout their careers.”
The members of The Tanqueray TEN will be collaborating with Snoop Dogg across music, film, art, fashion and more throughout the coming year. Additionally, the individuals will be spotlighted and celebrated at special events and key moments throughout the year with Tanqueray. Stay tuned, since Snoop Dogg in collaboration with some of The Tanqueray TEN members might even be dropping original remixes in the near future.
When speaking about the launch of The Tanqueray TEN, Keenan Towns, Brand Director for Gins at Diageo, commented, “Tanqueray has celebrated and supported creativity and innovation, and the introduction of this program ushers in a modern era of artistic exploration. As a brand that is rooted in entertainment and the arts it was a natural extension to collaborate with our brand ambassador Snoop Dogg to build a united group of some of the best innovators in music, fashion, film, art and more that all have a long-found passion for Gin & Juice.”
Together Snoop Dogg and Tanqueray created a group of likeminded, outstanding individuals that represent a multicultural background and are always striving to perfect their craft. As always, Snoop Dogg and Tanqueray remind you that whenever you sip Gin & Juice, Tanqueray is the gin of choice – and to do so responsibly.
For additional information on The Tanqueray TEN or the Snoop Dogg partnership, please visit http://www.tanqueray.com. Stay up to date on the latest Snoop Dogg and The Tanqueray TEN news by following the conversation at @Tanqueray on Facebook and @TanquerayUSA on Twitter and #Tanqlaidback on Instagram.
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About Tanqueray™
TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper flavour. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is the number one imported gin in the United States and is one of the world's most award-winning gins. TANQUERAY gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the renowned portfolio of TANQUERAY. Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com.
Enjoy the finest spirit responsibly. TANQUERAY Gin. 100% Grain Neutral Spirits. 47.3% Alc/Vol. Imported by Charles Tanqueray & Co., Norwalk, CT.
About Snoop Dogg
Snoop Dogg has sold more than 35 million albums worldwide, and has reigned for more than two decades as an unparalleled musical force who has raised the bar as an entertainer and globally recognized innovator. Since 1993, he has released fourteen albums and collaborated with artists across all genres of music. Snoop defines hip-hop history. He’s set records with his seminal album Doggystyle, which debuted at #1 on the Billboard 200 chart and sold over 800,000 copies in the first week. Throughout his career, Snoop’s produced chart-topping hits including “Gin & Juice,” “Who Am I? (What’s My Name?),” “Nuthin’ But A ‘G’ Thang,” “Next Episode,” “Beautiful,” “Drop It Like It’s Hot,” “Signs,” “Sensual Seduction” and “I Wanna Rock.” As a trendsetter of pop culture, Snoop’s ventures include: multiple music/film/TV deals and his WestFestTV YouTube channel, where his wildly popular GGN News series appears weekly. Snoop recently released his 14th studio album, COOLAID.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACT:
Allie Bostwick
Hunter PR
212.679.6600
[email protected]
Keenan Towns
DIAGEO NA
646.223.2000
[email protected]