How Much Do You Really Know About the Ribs the Whole World Sings About?

Chili’s celebrates 30 years of ribs by sharing the story behind the famous menu item and giving guests a Baby Back Bonus that will make them sing

PR Newswire – DALLAS, April 18, 2016
When guests worldwide hear the name, Chili’s® Grill & Bar, the first reaction is usually to sing “I want my baby back, baby back, I want my baby back, baby back, baby back...Chiiilliiiis baby baaack riiibbs!” The famous jingle ties back to the brand’s 30-year history and expertise in slow cooking Baby Back Ribs in house to perfection. Now that you’ll be humming the tune all day, here are some little known facts on what makes Chili’s Baby Back Ribs special.

The Story Behind Chili’s Baby Back Ribs

Chili’s Baby Back Ribs were first introduced to the menu in 1986.

  • Smoked in-house – Since ribs were added to the Chili’s menu thirty years ago, they have always been smoked in house
  • Natural pecan wood – To bring out the bold, mouth-watering flavor of ribs, Chili’s smokes ribs in house over pecan wood
  • Low and slow is key – For tender ribs, Chili’s smokes the ribs first, then slow cooks them at 212º
  • Secret Seasoning – Chili’s signature rib flavor is because of the secret seasoning used before putting the ribs to smoke in house
  • Get Saucy – Guests have four sauce options for their ribs, Original, Dr Pepper®, Craft Beer or the new Honey Chipotle
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The 30-year Milestone
To celebrate Chili’s rich history of Baby Back Ribs, the brand is offering guests a Baby Back Bonus, which includes a half rack of Baby Back Ribs served with homestyle fries, a side salad and a mini Molten for $10.99. Guests can add an additional half rack for $6 and upgrade to any full-size dessert for $2 more.

Chili’s has been doing it for 30 years and mastered it!! #ChilisRibs @Chilis

Follow the brand on social to see and share celebratory ribs photos using #ChilisRibs.

The Jingle’s Celebrity Appearances
The famous ribs and jingle have popped up on various television series, including “Scrubs,” “The Office,” “Will & Grace,” and most recently, “Workaholics.” Versions of the jingle have been performed by ‘N Sync, the boxing champion Evander Holyfield, USA’s Olympic gold medal gymnast Dominique Dawes and “The Tonight Show” former host Jay Leno. Advertising Age magazine named the song first on its list of “10 songs most likely to get stuck in your head” in 2004. Perhaps the most memorable rendition of the jingle was performed by Mike Myers’ character, Fat Bastard, in the 1999 smash movie, “Austin Powers: The Spy Who Shagged Me.”

Now, for this milestone year, Chili’s is bringing back the jingle with a new TV commercial featuring Chili’s Chef Jason Amell, musicians, song writers and guests. In 2016, the brand also re-did the jingle in emoji form - watch it here.

About Chili's Grill & Bar
Chili's® Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's offers a variety of Fresh Tex™ and Fresh Mex favorites at more than 1,550 locations in 31 countries and two territories. In addition to Chili's, Brinker owns and operates Maggiano's Little Italy®. For more information, visit http://www.chilis.com.

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Media Contact:

Chili’s Grill & Bar
[email protected]
800.775.7290

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