“Power is particularly important to those looking to quickly and easily incorporate healthful, nutritious foods into their diet,” notes Derek Ernst, global marketing director KitchenAid small appliances. “With the heavy-duty motor and advanced motor control system, this powerful machine can easily and smoothly blend everything from frozen fruits and nuts to fibrous, nutrient-dense vegetables.”

Williams-Sonoma will be the exclusive retailer to debut the Pro Line^® Series Blender in stores, in its catalog and on williams-sonoma.com. “Nearly 50 years ago, Williams-Sonoma was one of the first retailers to bring the KitchenAid^® Stand Mixer to the home cook, revolutionizing the home cooking experience,” said Janet Hayes, President of Williams-Sonoma. “And today we’re proud to be the exclusive retailer to launch the Pro Line^® Blender.”

“We're absolutely thrilled to partner with Williams-Sonoma on the launch of the Pro Line Blender,” adds Ernst. “Their ability to discover breakthrough products is unmatched in our industry and we have a long history of launching exciting new innovation together.”

“It's only natural that we would launch the next revolution in blending together,” he said.

Beyond sheer power, the new blender offers a number of features that make short work of blending even the most challenging ingredients. They include patented asymmetric blades that pull ingredients into a powerful blending vortex; a Flex-Edge tamper that doubles as a spatula for scraping ingredients off the sides of the jar; a jar pad that keeps the container from moving; and an ultra-strong, warp-resistant lid that fits securely on the jar, minimizing spills while in use. Unlike competitive models, the blender and its knobs are constructed of durable die-cast metal versus plastic.

Tess Masters, author of “The Blender Girl” and the popular blog healthyblenderrecipes.com, is among those who have tested the new blender.

“KitchenAid has solved all of the common consumer issues with competitive brands,” said Masters. “With the largest, most powerful motor that creates the smoothest blends I've ever seen, this exceptional new machine marks the next generation in blending.”

In-store demonstrations of the Pro Line Series Blender will take place at Williams-Sonoma retail locations across the U.S. starting in May. Customers who purchase the Pro Line Blender are also encouraged to take advantage of Williams-Sonoma’s Return to Learn program that offers one-on-one appointments with culinary team experts in stores to learn tips and techniques to make the most of new kitchen appliances.

The standard model will be offered in Frosted Pearl White and Onyx Black at a suggested retail price of $599.99. The upgraded model, with a suggested price of $699.99, will be available in Candy Apple Red, Imperial Black and Medallion Silver. Williams-Sonoma will be offering the models at $499.95 and $599.95, respectively.

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid^® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure^®, the brand's partnership with Susan G. Komen^®, is now in its 15th year and has raised over $10 million to help find a cure for breast cancer. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA

About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store has a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S. and Australia, offer hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals and wonderful memories. Williams-Sonoma is also part of an active community on Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.

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