New York Comic Con Family HQ Experience

The YO-KAI WATCH franchise will continue its official US launch as the title sponsor of the Family HQ experience at New York Comic Con (NYCC), the largest pop culture event on the East Coast. Attended by more than 150,000 fans, the NYCC show floor plays host to the latest and greatest in comics, anime, manga, video games, toys, movies and television, and this year the mischievous YO-KAI are in on the fun!

From Thursday, October 8th through Sunday, October 11th, all NYCC attendees are invited to visit the Family HQ and view screenings of the animated series, play the YO-KAI WATCH game for Nintendo 3DS™, demo new toys, games and digital experiences from Hasbro, check out the new YO-KAI WATCH manga from VIZ Media, attend Jibanyan costume character meet & greets and YO-KAI WATCH dance parties, take home giveaways and more! For more details on New York Comic Con and the YO-KAI WATCH Family HQ, visit http://www.newyorkcomiccon.com.

The launch of the franchise will continue over the next few months with multiple product roll-outs, including:

On November 3^rd, VIZ Media will launch its YO-KAI WATCH manga nationwide, followed by Nintendo on Nov. 6 with the launch of the YO-KAI WATCH game for its portable Nintendo 3DS system. You explore the world in the game using your Yo-kai Watch to discover more than 200 Yo-kai, then befriend them and turn them into a team to battle other Yo-kai. Each Yo-kai has its own unique skills and strengths, so you must use them to challenge troublemaking Yo-kai and help people in the game solve their daily problems.

The North American video game launches exclusively on Nintendo 3DS™ on November 6^th.

Leading global play company Hasbro, Inc. (NASDAQ: HAS) will introduce an exciting, multifaceted toy line beginning January 2016 ranging from collectible character medals & figures to collection books, to plush and figures. Fans will be able to wear their own YO-KAI watch accessory, similar to those seen on the animated series, and “summon” YO-KAI characters by sliding the YO-KAI medal into the watch to identify each character, including Jibanyan and Whisper, and hear sounds and tribe songs. New collectible medals and related product will be introduced as the line continues into Fall 2016.

To learn more, please visit:

LEVEL-5 abby Inc. corporate website: http://www.level5.co.jp/abby/
Yo-kai World website: http://www.yo-kai-world.com
Disney XD website: http://disneyxd.disney.com/yokai-watch
TELETOON website: http://www.teletoon.com/en/tv/yo-kai-watch
YO-KAI WATCH YouTube Channel: https://www.youtube.com/c/YOKAIWATCH
Nintendo YO-KAI WATCH Channel: http://yo-kai.nintendo.com/

About YO-KAI WATCH^™

YO-KAI WATCH^™ is a cross-media universe, following the hilarious misadventures of an average human boy and his involvement with the mischievous Yo-kai all around him. Our young hero obtains a special watch, empowering him to discover and summon the mysterious Yo-kai, befriend them and then work together to solve everyday problems… problems that are often cause by other trouble-making Yo-kai! Discover the adventures of Nate and his Yo-kai companions via video game, animated comedy series, comics, toys and video on demand.

About LEVEL-5 abby Inc.

Multi-media entertainment company LEVEL-5 abby Inc. creates, produces and distributes highly engaging content for children, adults and game/anime fans worldwide. The company mission is to bring its universally themed popular game and animation content from Japan to fans globally, across all platforms and all devices. LEVEL-5 abby maintains a strong commitment to maintaining its position on the frontier where the newest technologies and great story telling intersect. The company’s tentpole franchises – YO-KAI WATCH^™, Little Battler’s eXperience^™ (LBX^™) and SNACK WORLD^™, the latter currently in production– are debuting before western audiences via multiple touch points, including animation, toys, comics, music, and live entertainment. As the company expands, LEVEL-5 abby will also develop original entertainment content designed specifically for Western and global markets. LEVEL-5 abby Inc. is headquartered in Santa Monica, CA. To learn more, please visit www.level5.co.jp/abby.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 680 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

About HASBRO

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About VIZ Media

Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan's largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular digital manga anthology WEEKLY SHONEN JUMP and blockbuster properties like NARUTO, BLEACH and ONE PIECE, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about VIZ Media, anime and manga at www.VIZ.com.

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CONTACT:
Karen Strickholm
505-660-9423
[email protected]