Philips Sonicare teams up with its toughest critic yet - kids - to put its newest power toothbrush and connected app to the test

PR Newswire - Stamford, CT, United States, October 7, 2015
The NEW Philips Sonicare For Kids power toothbrush with Bluetooth® wireless technology and interactive coaching app was specially designed for kids ages 4-12 to encourage a lifetime of healthy habits. So, who better to talk about the experience of using this new technology than kids themselves? That’s why Philips Sonicare, the number one dental professional recommended power toothbrush brand in the US, enlisted its very own pint sized “focus group” to test the product and describe their experience.

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A series of digital videos, released today, capture the kids’ unfiltered, imaginative and humorous reactions to different oral care topics. Guided by their very own coach, a fun and friendly character named Sparkly, kids learn proper tooth brushing techniques and are rewarded via the connected app. Getting a child to brush their teeth properly and regularly can make the bathroom a battle ground for parents, so Sparkly and the kid-friendly Philips Sonicare toothbrush features were created to make this daily activity more effective - and fun.

“Kids have such vivid imaginations that it was natural to enlist their help to describe what it feels like to use the NEW Philips Sonicare For Kids,” said Alexander Harris, Director of Marketing for Philips. “Our goal is to create meaningful innovation that makes a real difference in people’s lives. In this case, a breakthrough product that builds healthy habits and makes an everyday task more fun for kids and parents alike.”

The Philips Sonicare For Kids experience is changing the way kids brush, with 98 percent of parents saying it's easier to get their children to brush longer and better. With more than 500 brush strokes per second and the ability to remove up to 75 percent more plaque in hard to reach places than a manual toothbrush, the power toothbrush’s sonic cleaning power helps compensate for developing techniques as children become better at brushing. It’s equipped with the same effective, patented sonic technology that is found in all Philips Sonicare power toothbrushes that drives fluid between teeth and along the gum-line for a gentle yet effective clean – also great for kids with braces. Other features designed especially for kids include:

  • Eight Peel-and-Stick Designs inspired by Sparkly for boys and girls, allowing children to customize their toothbrush
  • KidTimer gradually increases to two minutes to train kids to brush for the dentist-recommended time
  • Easy Grip Handle allows kids to brush independently or with the help of a parent

Philips Sonicare For Kids is available now at Amazon, Target, Walmart, Best Buy, and other retailers, with a suggested retail price of $49.99. The app comes free with the power toothbrush and is available to download on iPhone, iPad, and Android.

Visit www.philips.com/sonicareforkids for more information and check out www.sonicare.com to learn about the entire range of Philips Sonicare power toothbrushes. You can also become a fan of the brand on Facebook and Twitter.

For further information, please contact:
Philips North America
Shannon Jenest
203-351-5769
[email protected]

OneVoice
Abbey Scalia
212-805-8082
[email protected]

Apple Inc® Bluetooth®:
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About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.