Introducing CNW’s Content Centre

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Visual storytelling elements such as photos, videos and graphics have the power to dramatically increase views and engagement when used to supplement text. Smart communicators know to include multimedia as part of their PR strategies and marketing campaigns but are often challenged when it comes time to package and distribute these materials to audiences.

CNW’s Content Centre is a customizable webpage developed to offer marketing and communications professionals a way to tell their stories easily, effectively and beautifully. Design features include a central “hero” showcase area to call attention to content.

CNW’s Content Centre – visual storytelling in a stunning format

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The Heart & Stroke Foundation (HSF) recently used CNW’s Content Centre for their annual Big Bike fundraising campaign and enjoyed the benefits of guaranteed views and newswire distribution. Within two weeks of launch, the HSF Content Centre was viewed more than 3,500 times and the associated Facebook message had been seen by over 135,000.

Click here to view the HSF Big Bike Content Centre: http://prn.to/1Gyq5g1

Part of the challenge faced by communicators and marketers is in finding the time and budget to work with internal or external development partners to come up with web solutions to house materials related to a specific project – in a specific timeframe.

As a campaign microsite or a digital media kit, the Content Centre enriches the brand experience with the right colours, fonts, logos and all the multimedia content that is available to share in a single location for audiences to discover.

Content Centre Features & Benefits

  • Single point of access to content
  • Focus on driving visitors to engage and share
  • Flexibility to create a custom branded experience
  • Robust reporting

CNW’s Content Centre can help communications professionals from all disciplines reach their goals –whether generating leads or media pick-up. For more information on CNW’s Content Centre visit: http://bit.ly/1Rhmczf

To learn more about how the definition of newsworthiness and earned media is changing, download our article Redefining Newsworthiness: New Opportunities to Earn Media & Attention for Your Brand.

About CNW Group

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. www.newswire.ca

Links

Content Centre on newswire.ca Beyond the Wire Blog Knowledge Centre

Downloads

Content Centre Product Sheet

Media Contact

Amanda Laird, Manager, Communications, CNW,
[email protected], 416-863-2105

CNW