NIVEA Men & MLB.com Team Up for a Clean Start to the 2015 Season

NIVEA Men gives the Chicago Cubs, Boston Red Sox, and New York Mets a Clean Start; partners with Anthony Rizzo and Joe Kelly

Wilton, CT – April 16, 2015 / PR Newswire / — NIVEA Men knows that a great day, week or season begins with a Clean Start. For most guys, that happens in the morning, starting with their grooming routines that give them the confidence to look and feel their best so they’re ready to take on the day. This season, NIVEA Men is partnering with an organization that knows a lot about the importance of a Clean Start, MLB.com, to take that Clean Start power out of the bathroom and into the ballpark. The brand has also partnered with Chicago Cubs first baseman Anthony Rizzo and Boston Red Sox pitcher Joe Kelly to share a series of Clean Start moments that will help players and fans elevate their games both on and off the field.

First up to bat, NIVEA Men visited MLB Spring Training last month to find out how baseball’s top stars were getting a Clean Start for the 2015 season. From meeting new team members, to making predictions for the upcoming season and how they were preparing, players from the top teams give fans an exclusive sneak peek of what’s to come. Check out the entire NIVEA Men and MLB.com Clean Start series here: http://atmlb.com/1HyTFCZ

As the season gets into full swing, NIVEA Men is giving fans another Clean Start first, by teaming up with Rizzo and Kelly for a look at one of the most buzzed about topics in the game – player and fan superstitions. Check out what happened when Anthony visited Spring Training, and then stay tuned for more in the coming weeks from Joe Kelly, for what is sure to spawn new rituals the crowd will go wild for.

“Working with NIVEA Men is a natural fit, as all guys need to feel confident before taking on the day,” says Rizzo, a 2014 National League All-Star. “I never want shaving irritation and redness to take my mind off the game, so I use NIVEA Men Sensitive Cooling Shaving Gel and Post Shave Balm to soothe my skin and reduce irritation to help me feel good each morning.”

NIVEA Men will also be giving a Clean Start to Cubs, New York Mets and Red Sox fans throughout the season with the chance to win VIP Prize packages complete with batting practice access and tickets to view a game in style!

“NIVEA Men knows that a Clean Start gives men the confidence they need throughout the day, whether it’s before an important meeting or a big game, and NIVEA Men products can help guys achieve that,” says Jennifer Delaney, Director of Marketing for NIVEA Men. “We are so excited to partner with MLB.com to bring that power to players and fans alike this season with a new line of Sensitive Cooling products that will give them the confidence to win in any of life’s moments – on or off the field.”

Be sure to follow @NIVEAMenUSA and @MLB on Twitter for the latest Clean Start news. To learn more about NIVEA Men’s face and body wash products, please visit us at www.Facebook.com/NIVEAMenUSA or find us on Tumblr.

About NIVEA Men
NIVEA MEN is manufactured by Beiersdorf AG, a Hamburg Germany-based cosmetics company that has over 20,000 employees worldwide. NIVEA Men is the World’s #1 Men’s Skin Care brand *. Other names in its successful international brand portfolio include Eucerin, La Prairie, NIVEA Lip Care and Aquaphor. Beiersdorf has more than 125 years of skin care experience and is known for its innovative and high-quality products.

*“Source: Euromonitor International Limited; NIVEA in the category Men’s Skin Care, in retail value terms, 2013”

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Media Contacts

Emily Africk
Emanate for Beiersdorf
212-805-8050
[email protected]

Leslie Kickham
Beiersdorf
203-563-5821
[email protected]

Find Out More About NIVEA Men

Video

Anthony Rizzo uncovers fan game day superstitions in a new video with NIVEA Men, and shows them how he gets a Clean Start to his day with NIVEA Men products. Find NIVEA Men on Facebook for more info.