New Artistry BB Cream Formula Delivers Visibly Perfected Skin

In one simple step, Artistry Exact Fit^® Beauty Balm Perfecting Primer instantly blurs imperfections and minimizes the appearance of pores for a visibly perfected complexion that looks natural, hydrated and beautiful. The single universal sheer shade prepares skin for optimal makeup application and wear, while helping to shield from harmful, aging UV rays and minimize the effects of free radicals and environmental aggressors.

The exclusive Artistry Exact Fit^® technology distinguishes this new formula in the industry. “What sets our formula apart is the infusion of Artistry Exact Fit^® technology. Our exclusive blend of Tahitian Pearls and Optical Prisms creates a flawless look that mimics the look of real skin, only better,” notes Jackie Nickel, Amway Chief Marketing Officer for the Americas.

Prime. Perfect. Hydrate.
High-performing Artistry Exact Fit^® Beauty Balm Perfecting Primer extends the coverage and wear of foundation with three key benefits:

• Prime: Lightweight formula smoothes, prepares and refines skin through an exclusive Skin-Transforming Elasto-Network that delivers a visibly flawless makeup application and helps extend the wear of foundation.
• Perfect: Exclusive Artistry Exact Fit^® technology infuses a blend of Tahitian pearls and optical prisms into the formula, to filter light and create a soft-focus, luminous effect that visibly blurs skin’s imperfections and the look of pores.
• Hydrate: Fresh, pristine Norwegian water delivered through a targeted liposome helps provide a boost of instant hydration and nourishment, leaving skin looking and feeling soft and supple.

“Artistry Exact Fit^® Beauty Balm Perfecting Primer is my go-to primer,” says Artistry Global Makeup Artist Rick DiCecca. “This small step adds big impact to the performance of makeup. Coverage is flawless and skin appears perfected all day long. I won’t go on set without it.”

Oil free, non-acnegenic, non-comedogenic – this versatile formula is suitable for all skin types and delivers the extra benefit of SPF 35 protection. “This new primer is the ideal complement to any Artistry Exact Fit^® products or Artistry^® foundations. When used together, they reveal a visibly perfected complexion,” adds DiCecca.

Artistry Exact Fit^® Beauty Balm Perfecting Primer launches in the United States in September 2015. Artistry^® products are sold exclusively through a network of Amway distributors millions strong worldwide. Please visit Amway.com for more information or to locate a distributor.

About Artistry^®
Artistry^® is ranked among the world’s top-five, largest-selling premium skincare brands.* Founded in 1958 by an entrepreneurial husband and wife team, the Artistry^® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Superior formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry^® products are sold through more than three million Amway distributors in more than 100 countries and territories worldwide.

About Amway
Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite^® vitamin, mineral and dietary supplements; Artistry^® skincare and color cosmetics; and eSpring^® water treatment systems – all sold exclusively by Amway Independent Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. For company news, visit globalnews.amway.com.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.