INTRODUCING NEW IRISH SPRING^® SIGNATURE^™ FOR MEN BODY WASHES AND BAR SOAPS

A signature says a lot about a guy, from their personality to their style.  To reinforce this Irish Spring^®, in partnership with an expert graphologist at the Graphology Consulting Group, created an interactive tool to analyze and showcase guys’ personalities based on traits and flares in their signatures. Curious lads can give it a try at IrishSpring.com and enter for a chance to win a buddy trip to see their favorite football players get drafted in Chicago¹. 

“Irish Spring^® has over forty years of heritage designing products specifically for men,” says Bill Van De Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. “Irish Spring^® Signature^™ for Men combines the notable scents of Irish Spring^® with other product benefits, including exfoliating and moisturizing formulas.”

The new product line includes the Irish Spring^® Signature^™ for Men Hydrating Body Wash, formulated with authentic shea butter extract and a moisturizing technology² that effectively delivers hydration to the skin after just one use. The line also features Irish Spring^® Signature^™ for Men Hydrating Bar Soap, 3-IN-1 Body Wash and Exfoliating Scrub Bar Soap. 

To learn more about the Irish Spring^® Signature^™ for Men products and to uncover what your signature says about you, visit IrishSpring.com and share your experience with your mates using hashtag #IrishSpringSignature.

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About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures^®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

¹ NO PURCHASE NECESSARY. Open to legal residents of the 48 contiguous US (excluding AK and HI) and DC, 18 and over. Ends 3/31/15. One entry per person/email address per day. Void where prohibited.  For Official Rules go to www.irishspring.com. Sponsor: Colgate-Palmolive Company.

² Castoryl maleate delivers moisturizing benefit in Hydrating Body Wash