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Nasacort® Allergy 24HR Partners with The Book of Awesome Author and Renowned Smell Expert to Celebrate the Happy Smells of Spring

Allergy sufferers are encouraged to share the #HappySmells they experience this season

CHATTANOOGA, Tenn., March 18, 2015 / PR Newswire / — Nasacort® Allergy 24HR is teaming up with Neil Pasricha, an allergy sufferer and bestselling author of The Book of Awesome, as well as Dr. Charles J. Wysocki, a renowned expert on the science of smell, to educate Americans about the importance of smell and encourage them to celebrate the “awesome” scents of spring that often make us happy. Nasacort Allergy 24HR is scent and alcohol free and is available over-the-counter (OTC) at full prescription strength to help relieve nasal allergy symptoms like congestion, so even the worst allergy sufferer can enjoy the Happy Smells of spring.
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Smell is an important sense that contributes to our enjoyment of life.1 But for the more than 60 million Americans who suffer from seasonal and year-round hay fever and other upper respiratory allergies, symptoms like sneezing and nasal congestion can inhibit this sense. It’s important for nasal allergy sufferers to manage these symptoms, so they can enjoy all of the Happy Smells that spring has to offer. Together, Nasacort Allergy 24HR, Neil Pasricha and Dr. Wysocki are encouraging people to share their own favorite Happy Smells of spring using #HappySmells.

“Smells are chemicals – and although many people think of chemicals as bad things, they are integral to our experiences,” Dr. Wysocki explained. “Smell is also the only sense with a direct link to the part of the brain called the limbic system, which governs emotion and behavior. That’s why for many people, smells can evoke feelings or make them recall vivid or emotional old memories. It’s a powerful sense that affects us every day.”

Nothing is more effective for the treatment of nasal allergy symptoms than Nasacort Allergy 24HR. It provides 24 hour relief of sneezing, itchy runny nose and the toughest nasal allergy symptom – congestion, helping to ensure these symptoms don’t interfere with people’s ability to smell clearly. This is important because smell can impact everything from people’s mood to their performance at work to their sense of well-being.2

“Every day, I celebrate the little moments in life that are truly awesome – and from the smell of the first barbecue wafting over your neighbor’s fence to the smell of rain on a hot sidewalk, the spring time is full of them,” Pasricha explained. “But like a lot of people, I suffer from terrible seasonal allergies and can’t smell a thing unless I take care of the symptoms with Nasacort Allergy 24HR. For me, awesome things are what life’s all about. So the more I manage my allergies, the more awesome things I experience.”

When it comes to spring allergies, many people don’t understand that allergy symptoms are not caused by allergens directly but rather by the body’s production of chemicals, which are triggered by allergens. The chemical responses that can cause nasal allergy symptoms include histamine, leukotrienes, cytokines, prostaglandins, eosinophils and tryptases. Antihistamines only stop one of these chemical responses. Nasacort Allergy 24HR stops more of what makes you miserable by blocking more of these chemical responses than antihistamines.

Nasacort Allergy 24HR belongs to the most effective class of nasal allergy medications, and the class doctors prescribe most to treat nasal allergy symptoms. It is indicated for seasonal and year-round nasal allergy symptoms, including nasal congestion and is available in 60 and 120 spray dose bottles.

For more information about Nasacort Allergy 24HR, visit www.Nasacort.com or find us on Facebook at Facebook/NasacortOTC.

About Sanofi
Sanofi, an integrated global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Sanofi is the holding company of a consolidated group of subsidiaries and operates in the United States as Sanofi US, also referred to as sanofi-aventis U.S. LLC. For more information on Sanofi US, please visit http://www.sanofi.us or call 1-800-981-2491.

About Chattem
Chattem, Inc. is the U.S. consumer healthcare division of Sanofi. Founded in 1879 as the Chattanooga Medicine Company, Chattem is now one of the leading manufacturers and marketers of branded consumer healthcare products in the United States. With more than 30 well-known brands, including ACT® Fluoride Mouth Rinse, Allegra®, Cortizone-10®, Gold Bond®, Icy Hot®, Nasacort® Allergy 24HR, and Rolaids®, Chattem’s products are medicine cabinet staples in millions of homes. For more information, please visit www.chattem.com.

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1 Miwa, Tikaki, et al. Impact of Olfactory Impairment on Quality of Life and Disability. Arch Otolaryngol Head Neck Surg. 2001;127(5):497-503. doi:10.1001/archotol.127.5.497.

2 Fox, Kate. Social Issues Research Center. The Smell Report. Available at http://www.sirc.org/publik/smell.pdf. Accessed February 2015.