“The extended skin contact is what makes INTRINSIC different; it is where we extracted the ‘intrinsic qualities’ of the grapes to develop a more layered wine,” said Muñoz-Oca. “We love the way this treatment of the grapes creates a rustic yet refined texture to the wine. The aromatics are typical of Cabernet Sauvignon, but there is uniqueness to the wine given the mineral tones and umami and savory flavors.”

A new kind of wine needs a different kind of label. The inspiration behind the INTRINSIC label was born from urban culture and the creative parallels between street art and winemaking. Both are reflective of their environments and collaborations between artist and landscape. You never see street art the same way twice. Likewise, a glass of wine will never taste the same way twice, even if it’s the same wine from the same vintage. Each vintage of wine is unique, powerful and fleeting, just like street art.

INTRINSIC’s label was designed by famed Brooklyn street artist Zimer, with the goal of celebrating the urban cities where wine is often enjoyed.

“When I first heard about INTRINSIC, I was ecstatic. This project was an ideal match for the style of art I am currently producing,” said Zimer. “My inspiration for the label was the wine itself. The product is deeply rooted in tradition, but reimagined for modern taste – a concept I chose to continue. A woman in a red dress is as timeless and sensual as a glass of wine. My job was to reimagine that in a modern, street art fashion.”

INTRINSIC Cabernet Sauvignon is now available in select restaurants and retailers nationwide, and online, at the suggested price of $22. For more information, visit IntrinsicWineCo.com or follow @intrinsicwineco on Instagram.

About INTRINSIC ™ Wine Co.
INTRINSIC Wine Co. was created to help bridge the gap between the agricultural setting where wine grapes are grown and the urban setting where wine is enjoyed. The inspiration behind the INTRINSIC label came from urban culture and the similarities between street art and winemaking. Both are reflective of the environment around them and are collaborations between artist and landscape. Winemaker Juan Muñoz-Oca used this insight and married it with the incredible quality of tannins in Washington State grapes to push the traditional boundaries of Cabernet Sauvignon in the same way street art pushes boundaries of urban aesthetics. By extracting more from the grape skins, our winemaker believed he could impart more layers and depth to the wine. After years of experimentation and trial and error involving extreme extended maceration, INTRINSIC was born. For more information visit Intrinsicwineco.com or follow us at Instagram.com/Intrinsicwineco.

About Juan Muñoz-Oca
Juan Muñoz-Oca is the winemaker for INTRINSIC Wine Co. Raised in Mendoza, Argentina, Muñoz-Oca came under the tutelage of his grandfather, cellar master at Bodegas Toso winery, at a young age. The older man instilled in him a love and respect for wine, as well as for his family’s Spanish culture, that was to become the root of a lifelong passion for winemaking. He picked his first grapes at the age of eight, later took an after-school job in a wine cellar, and spent his vacations helping his grandfather with harvest. In the summer of 2001, he began interning with the viticulture team at Ste. Michelle Wine Estates, and in 2003 began working at Columbia Crest. In 2015, Muñoz-Oca found a passion-project with INTRINSIC while experimenting in the cellar with extreme extended maceration. The project marked an opportunity to not only explore the quality of tannins in Washington State Cabernet, but to also push boundaries in winemaking that have never been tested before.

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MEDIA CONTACTS:
Cristina Samiley, Golin
[email protected] | (213) 335-5570