AMERICAN CREW CELEBRATES MEN'S STYLE AT OPENING NIGHT 2014

Join American Crew in celebrating 20 years of style at Opening Night 2014 #CrewOpeningNight Tweet

“Since day one of American Crew, our focus has been men and the art of barbering. Much has changed since then, but one thing remains true: we believe in the power of style and its ability to transform every man,” said David Raccuglia, American Crew Founder. “The 2014 runway show gives us the opportunity to show whats next in men's grooming, and to commemorate our heritage.”

The three segments: “Rocker,” “New Classic Man” and “Sport,” utilize three original American Crew styling products: Firm Hold Gel to create the foundation for the looks; Pomade for a high shine, medium hold finish; and Light Hold Texture Lotion used in the beards for ample amounts of gloss without too high of a shine.

Rocker: Takes inspiration from the punk rock scene with a cut and style ideal for varying lengths on the side. Start with American Crew Firm Hold Gel, and fold hair toward the back of the head, while keeping hair in the front long and messy.

New Classic Man: Pulls in the classic elements of an American Crew man with traditional barbering clipper techniques. Strong parts, high shine and textured beards give this segment a retro vibe. Use American Crew Light Texture Lotion in your beard to make it look healthy, without too much shine.

Sport: Captures the traditional American Crew classic cut for a sporty, masculine image. Clipper, shear and razor work create a smooth surface texture with solid form. Styling with American Crew Pomade gives movement to the side.

“These show segments take cues from the history of men's grooming. Our looks feature classic styles reinvented to meet the modern man's needs,” said Paul Wilson, American Crew Artistic Director. “We are going back to our roots and evolving the styles and trends we created over the years.”

For more on men's styles, cuts and grooming products, or to locate an American Crew salon or retailer of American Crew products, visit www.americancrew.com.

About American Crew:
American Crew, the U.S. professional leader in men's grooming, is the brand that defines men's style, hair care and grooming trends, and is distributed in more than 30,000 salons across over 40 countries. The American Crew family of grooming products delivers everything needed to create and care for men's styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevate men's style and enhance their personal image, by providing education, marketing and imaging support to help stylists communicate the brand's vision of men's grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit www.americancrew.com.

CONTACT:
Hillary Duchovnay
Rpr Marketing Communications
212.317.1462
[email protected]

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