First FDA-Approved, Once Daily Application 5% Minoxidil Formula for Women Hits the Market

Women’s ROGAINE^® 5% Minoxidil Topical Aerosol, penetrates into the scalp, with gentle massaging to reactivate hair follicles and stimulate hair regrowth. Clinical studies show that with once daily use of Women’s ROGAINE^® 5% Minoxidil Topical Aerosol for 24 weeks, 81 percent¹ of women regrew hair, with initial results as early as 12 weeks and new hairs coming in up to 48 percent² thicker than before.

This innovation is a welcome solution to women looking for a proven solution to treat the condition rather than a cosmetic, quick fix. 

Survey findings³ show that nearly 90 percent of Americans think a woman who has lost her hair is ill. Likewise, more than half (55 percent) would go to extreme measures – including breaking up with a significant other – to guarantee they’ll always have a full head of hair.

Hereditary Hair Loss in Women

Contrary to common belief, hereditary hair loss is the most common reason for progressive hair thinning.  Female Pattern Hair Loss appears as a “diffuse” thinning over the top of the head and along the part. It can come from either the mother’s or father’s side of the family.

Most people lose between 50-100 hairs a day, which is considered normal hair loss. People who consistently experience loss or shedding of 150 or more hairs a day may be experiencing significant loss. Early signs of loss can include build-up of hair in a hairbrush or shower drain, increased incidence of loose hairs on your pillow or clothing and visible changes when styling such as hair clips feeling loser or wrapping elastics more times around hair. According to New York City dermatologist, Dr. Doris Day⁴, Hereditary Hair Loss:

• Accounts for 95% of all hair loss
• Can start between puberty and the 20s with a second peak in the early 40s
• Can resemble an Evergreen tree pattern with the most extensive hair loss occurring on the top of the head and along the part
• If left untreated, hair thinning can worsen over time

Hair Regrowth for Women: Hope and Empowerment

According to Dr. Day, “Women with Female Pattern Hair Loss should not feel alone. Treatment options have come a long way and the recent FDA-approval of Women’s ROGAINE^® 5% Minoxidil Topical Aerosol is a major advancement in the category. Unlike cosmetic thickeners which coat the hair and temporarily mask the issue, this innovative product when used once a day – every day – actually helps regrow hair. And, its unique, enhanced biodelivery system is designed to break down with body heat to deposit actives on the scalp without residue to make styling that much easier.”

Women’s ROGAINE^® 5% Minoxidil Topical Aerosol has convenient once-daily usage and fits seamlessly into any beauty routine:

• To apply, simply dispense the product onto a non-porous surface, part hair to help maximize scalp exposure and massage it into the scalp and allow to dry.
• Women’s ROGAINE^® 5% Minoxidil Topical Aerosol can be applied to dry or towel dried hair; followed with the styling product(s) of choice.
• The product can be used on colored or chemically-treated hair, but should not be used on the same day of any chemical treatment to the hair.  
• Continued use of Women’s ROGAINE^® 5% Minoxidil Topical Aerosol is required to maintain results.  
• Women’s ROGAINE^® 5% Minoxidil Topical Aerosol is available nationwide without a prescription in November 2014 and has a suggested retail price of $29.99 for a 2-month supply and $49.99 for a 4-month supply.

The ROGAINE^® brand is the first topical brand FDA-approved to help regrow hair - in both men and women. With 25 years of results and numerous clinical trials, the ROGAINE^® brand is the #1 dermatologist-recommended hair regrowth treatment. The ROGAINE^® brand provides a variety of hair loss treatment options and continues to innovate in the Hair Regrowth Treatment category.

For more information, please contact:

Kristen Pessalano 
INK & ROSES
(212) 218-1472
[email protected]

Emma Wilson
INK & ROSES
(212) 218-1475
[email protected]

###

¹ Results based on a 6 month clinical study of once daily use of Women’s ROGAINE^® 5% Minoxidil Topical Aerosol vs. Placebo.
² Based on mean hair strand diameter.
³ Hair Today, Gone Tomorrow: The Myths and Truths Behind Hair Loss, 2009.  Conducted by Wakefield Research on behalf of the ROGAINE^® Brand.
⁴ Paid ROGAINE^® Spokesperson