JOHN SCULLEY LAUNCHES NEW BOOK AND MULTIMEDIA BUSINESS LEARNING SERIES TO HELP ENTREPRENEURS BUILD TRANSFORMATIVE BILLION DOLLAR BUSINESSES

The book, Moonshot! Game-Changing Strategies to Build Billion Dollar Businesses, and the complementary multimedia online learning series, “How to Build a Successful Business” underscore why now is the right time for entrepreneurs to build transformative billion dollar businesses.

Moonshot! provides the critical foundational strategies for entrepreneurs to learn how to build billion dollar businesses and for business executives to learn how to effectively adapt in order to continue, or regain, success. The book explores such topics as:

• Why market power has shifted from producers to customers-in-control
• What it takes to build a lights-out customer experience
• Why creating a customer plan is so essential and why it's making the traditional business plan obsolete
• The adaptive corporation and a new role model: The adaptive innovator
• Why conceptualizing your mission as a noble cause is so important
• Building a billion dollar business means solving a billion dollar customer problem
• Putting the right people on your team at the right time
• Exploiting failure and turning it into your advantage
• How to pivot when your back is up against the wall
  …and so much more.

The multimedia business learning series is launching with approximately 10 hours of videos and can be found exclusively at www.johnsculley.com. The video series is comprised of compelling stories and lessons from the real business world including “The Five Power Tools for Success” and “How to Build a Billion Dollar Business Step-by-Step.” The videos also feature insights and personal experiences from well-known successful entrepreneurs as well as entrepreneurs who are building cutting-edge companies today.

“There is a significant difference between building businesses and managing them,” said John Sculley. “Business schools are experts at developing a student's executive management skills. My goal is to help prepare those who want to build disruptive businesses and want to learn hands-on lessons from entrepreneurs who have taken big risks and won.”

The book title Moonshot! is taken from a Silicon Valley term reserved for the most important innovations that reset everything following them, such as the invention of the personal computer and the creation of the World Wide Web. Today's Moonshot is the transfer of power from producers to customers and is being driven by Big Data and mobile wireless. Together they are creating smart data thanks to sensors, machine-to-machine communications and machine learning systems.

The outcome is customers are becoming incredibly smart, and market power is shifting to them. Customers trust their smartphone, and they trust other customers' ratings and referrals more than they trust many traditional big brands. It's a phenomenon that will eventually touch every industry. It has created the best opportunity ever for entrepreneurs to build transformative businesses.

Moonshot! is available in hardcover, eBook and audio book. It can be purchased with the multimedia business learning series at www.johnsculley.com. The book is available at bookstores and online retailers throughout the U.S.

About John Sculley
John Sculley is the renowned entrepreneur and former CEO of both Pepsi-Cola and Apple. He is known for driving Apple's revenue from $800 million to more than $8 billion during his tenure, as well as introducing the Pepsi Challenge, a campaign that helped make Pepsi the largest selling soft drink in the U.S. Drawing upon years of experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, Sculley is considered one of the world's foremost experts in disruptive marketing strategies, and has become a sought-after global storyteller for the digital revolution. He is an active investor and mentor in a wide range of cutting edge companies in the U.S. and around the world. Visit www.johnsculley.com for more information.