Media Contacts:
Meredith D’Agostino
451 Marketing
[email protected]
(516) 884-7162
Shelly Hazlett
The Yankee Candle Company, Inc.
[email protected]
(413) 665-8306 x4695
Yankee Candle Revolutionizes Flameless Fragrance with New Scenterpiece™ Line
Innovative new system streamlines scent experience and offers new home décor accents
“Yankee Candle knows that scent can be the perfect finishing touch to home décor,” said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. “Scenterpiece™ will allow our consumers to enjoy their favorite fragrances in a brand new, hassle-free manner while providing a way to update their décor for fall.”
The Scenterpiece™ system is comprised of wax-filled Easy MeltCups in a wide selection of both classic and new Yankee Candle fragrances with more than 20 stylish electric Warmers designed to suit every décor taste. The MeltCups are cool to the touch, even when in use, and can be simply dropped in or lifted out of the Warmer to change fragrances quickly. Featuring a lid and unique design so they can be neatly stacked and stored when not in use, Easy MeltCups offer up to 24 hours of fragrance. All Warmers include a six foot cord for easy placement anywhere in the room, and Deluxe Warmers feature a timer with automatic shutoff for worry-free convenience plus LED light effects and decorative cutouts for added ambience.
SCENTERPIECE™ – “Change your scent in seconds”
Price: $4.99 MSRP – Scenterpiece™ Easy MeltCups; $19.99 – $24.99 MSRP – Scenterpiece™ Warmers; $29.99 MSRP – Scenterpiece™ Deluxe Warmer
EVERYDAY EASY MELTCUP FRAGRANCES: | FALL 2014 EASY MELTCUP FRAGRANCES: |
Beach Walk® | Apple Cider |
Black Cherry | Apple Pumpkin |
Clean Cotton® | Autumn Wreath™ |
Home Sweet Home® | Bay Leaf Wreath |
Lavender Vanilla | Pumpkin Pie |
Lilac Blossoms | Pumpkin Wreath |
Macintosh | Salted Caramel |
Mango Peach Salsa | Silver Birch |
Meadow Showers | Spiced Pumpkin |
Midnight Jasmine | Cranberry Chutney |
Ocean Star™ | Kitchen Spice |
Pineapple Cilantro | Autumn Leaves™ |
Pink Sands™ | Buttercream® |
Sage & Citrus | Farmers Market™ |
Sun & Sand® | Harvest® |
Vanilla Cupcake | November Rain™ |
Bahama Breeze™ | Pumpkin Buttercream |
Fluffy Towels™ | |
Cinnamon Stick | |
Lemon Lavender | |
Midsummer’s Night® | |
Turquoise Sky™ | |
Berrylicious |
To learn more about Yankee Candle’s new Scenterpiece™ collection, visit www.yankeecandle.com, the brand’s Instagram (@TheYankeeCandleCompany) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
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