The Future is Now
With the rapid evolution of technology and a changing communications landscape, public relations and marketing professionals must rethink their strategies. These shifts require a multi-faceted approach that capitalizes on digital, social and mobile to cut through the noise and generate buzz in the market.

Communicators are tasked with gaining and maintaining relevance in an increasingly information-saturated world. Doing so requires creative and authentic content built on behavioral insights to develop ongoing dialogue with audiences. But it doesn’t stop there. Simply producing branded content doesn’t work— a strategy to achieve earned media needs to be an integrated part of planning, not an afterthought. In fact, a recent study from InkHouse PR and GMI Lightspeed showed that press releases are the most trusted form of company-generated news.

“Our clients are communications leaders; along with keeping pace with changes in media and technology, they continue to demonstrate new and innovative best practices,” said Ninan Chacko, CEO, PR Newswire. “For the past 60 years, PR Newswire has had the privilege of partnering with our clients to generate the right targeted attention, and we look forward to helping them continue to achieve their goals through our investment in distribution technologies and engagement platforms.”

Reach Your Audiences Anytime, Anywhere
There are nearly 3 billion internet users and over 4.5 billion mobile users worldwide—and the numbers continue to grow. Brands and companies cannot afford to miss out on opportunities to engage their audiences with the right content in the right channels at the right time. This includes optimizing content across screens and mobile devices, and making sure relevant stories are discovered by your audiences wherever they are accessing content.

Many communicators have embraced content marketing as the strategy to achieve audience engagement, yet results are mixed; according to Forrester Research, Inc., in the report titled “Put Distribution At the Heart of Content Marketing,” published in October, 2013, 85% of brand marketers are publishing content…but only 36% are doing so effectively. This disparity highlights the need for public relations and marketing professionals to assess their efforts to ensure they are creating a cohesive cross-channel approach for content distribution.

To celebrate our 60th Anniversary, we invited our clients to tell their communications stories. From high level views on the state of public relations today, to updating a beloved branding element through time, these stories capture the state of the industry and provide insights into where it is headed.

“A 60 year legacy does not happen in a vacuum—our success is due to the success of our clients,” continued Chacko. “In celebrating this milestone, it seems only fitting to focus on best practices, trends and case studies that allow our clients to tell their unique stories to the world.”

The results are impressive. These stories offer a unique perspective on the complexities of communications today—and advice on how to future-proof your approach: http://prn.to/60YearsofStories

If you are a PR Newswire client interested in sharing your communications story, please email [email protected]

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Sarah Skerik
Vice President, Communications
201-360-6710
[email protected]