HomeGoods Unveils ‘Deck the Everything Day’ in Partnership with Kristin Chenoweth to Celebrate the Joy of Early Holiday Decorating

On Nov. 1, HomeGoods will celebrate holiday enthusiasts by opening stores one hour early, hosting a festive pop-up in NYC, social giveaways and more.

FRAMINGHAM, Mass., October 29, 2024 – A new HomeGoods survey uncovered that 74% of holiday decorators say that they associate holiday decorating with joy, but more than half feel decorating before Thanksgiving comes with some level of judgment. In fact, 60% of holiday decorators have received some type of remark about the timing of their holiday décor. HomeGoods believes in the joy that decorating early for the holidays brings, so they created Deck the Everything Day, an annual holiday on Nov. 1, to celebrate early decorators and give them a reason to embrace their love of the season.

HomeGoods is kicking off celebrations with actress, singer, and holiday icon, Kristin Chenoweth, with celebrations meant to inspire early holiday decorators to decorate however and whenever they want.

“For me, the holidays are all about family and creating new memories while cherishing our traditions from the past. One of my favorite holiday rituals is wandering through the aisles of HomeGoods for decorating inspiration. I get so excited that I can’t wait to have my family come over so we can deck the halls, sip hot cocoa, and enjoy a magical holiday playlist,” said Chenoweth. "That’s why I’m thrilled to partner with HomeGoods to inspire fellow decorators to spread the holiday cheer and embrace the joy of decorating as early as their heart desires.”

Starting Nov.1, customers can revel in the delight of early decorating through several festive activities, including:

• HomeGoods stores will open one hour early at 8:30 a.m. on Nov.1 so shoppers can get a head start on finding high-quality holiday décor at unbeatable prices. To confirm the store hours of a HomeGoods location near you, please visit homegoods.com.
• Deck The Everything Day Headquarters, a festive, life-size gingerbread house, will pop-up in Madison Square Park, New York City, on Nov. 1-2. The event will take place from 10 a.m. to 5 p.m. on Nov. 1 and 9 a.m. to 5 p.m. on Nov. 2., where guests can immerse themselves in endless decorating inspiration. Visitors can also participate in unexpected, fun activities designed to spark holiday magic including a chance to meet Kristin Chenoweth on Nov. 1 between 10 a.m. and 11 a.m.
• Giveaways to share their holiday decor on social media from Nov. 1 to Nov. 3 for a chance to win one of four $500 gift cards. To enter, all customers need to do is like and comment on the sweepstakes post on @HomeGoods Instagram.

“With a festive selection of high-quality decor at an incredible value, HomeGoods unlocks limitless decorating possibilities, which is why we created Deck the Everything Day,” said Samantha Kussmann, Manager of Marketing, HomeGoods. “So that everyone can experience the joy that early decorating brings just like how they celebrate their finds when shopping HomeGoods Stores.”

To find a HomeGoods near you and to get inspired by quality holiday finds at amazing prices, visit homegoods.com.

* NO PURCHASE NECESSARY. Void where prohibited. The HomeGoods Deck the Everything Giveaway is sponsored by HomeGoods, a division of The TJX Companies, Inc. Open to legal residents of the 50 U.S., DC & PR, 18+. Begins at 10:00 a.m. ET on 11/1/24 & ends 11:59 p.m. ET on 11/3/24. For official rules, visit rules.dja.com/homegoodsdecktheeverything

Survey Methodology
HomeGoods commissioned an online survey managed by Edelman Data & Intelligence (DXI) that fielded between August 23 – September 3, 2024, across U.S. adults aged 18-65. HomeGoods surveyed 1,500 respondents in total – 1,000 non-early holiday decorators (defined as decorating for the holidays after Thanksgiving) and 500 early holiday decorators (defined as decorating before Thanksgiving).

About HomeGoods
HomeGoods operates more than 930 stores across the country and is a division of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. As of August 21st, 2024, TJX operated a total of 5,001 stores across nine countries, including TJ Maxx, Marshalls, HomeGoods, Homesense, and Sierra, in the U.S.; Winners, Homesense, and Marshalls in Canada; TK Maxx and Homesense in Europe, and TK Maxx in Australia, and six e-commerce sites. TJX's press releases and financial information are available at TJX.com.

For more design tips, inspiration and more, visit us on Instagram at @homegoods, Facebook at facebook.com/homegoods, and TikTok at @homegoods. Shoppers can also share their in-store finds on social with #HomeGoodsFinds. 

MEDIA CONTACT:
Larisa Vasquez
[email protected]