Buchanans Whisky Hero

Buchanan’s Scotch Whisky Pledges $150,000 From its 200% Futuro Fund to Create Más Noches Buenas for 200% Foodservice Workers This Holiday Season

A continuation of the ‘We Are the Spirit of the 200%’ Campaign, Buchanan’s ‘Más Noches Buenas’ campaign, featuring Marcello Hernández, invites fans to embrace the 200% holiday spirit with a series of festive events, digital content and funding opportunities for those who bring more to our tables to share in the spirit they help create.

Buchanan’s Scotch Whisky Celebrates Más Noches Buenas Dinner at Café Colmado in New York City’s ‘Loisaida’ to honor Local Food Service Workers in Partnership with the Urban Justice Center’s Street Vendor Project. The Urban Justice Center’s Street Vendor Project’s Deputy Director Carina Kaufman-Gutierrez and Puerto Rican Chef Manolo López Celebrates FoodService Workers at Buchanan’s Whisky’s Más Noches Buena’s Dinner in Café Colmado in New York City. The Urban Justice Center’s Street Vendor Project Invites local street vendors to take the night off through Buchanan’s Scotch Whisky’s 200% Futuro Fund. LA fashion collective Kids of Immigrants and Buchanan’s Scotch Whisky Celebrate the FoodService Industry, through an exclusive product drop pledging to match up to $25K in all sales for a donation to MidCity Mercado through Reimagine LA.

New York, NY — [Dec. 4th, 2024] — On Giving Tuesday, Buchanan’s Scotch Whisky announced the “Más Noches Buenas” campaign, inviting fans to embrace and celebrate the 200% experiences, spirit, stories and people that make that make Noche Buena (Christmas Eve) so unique.

For Buchanan’s, the 200% foodservice community are the people who most embrace the Noche Buena Spirit of giving more. Despite being the backbone of the restaurant industry, many receive little recognition of their impact and fewer opportunities to spend time with loved ones, with only 57% of workers with foodservice jobs received paid holidays last year vs. 96% in business and finance, according to the Center for American Progress. This year, with even more cheer and good will, the brand is embracing the 200% Holiday Spirit by creating more space at the table and Más Noches Buenas (more good nights) for those who have made space for Buchanan’s this holiday season.

Through the brand’s 200% Futuro Fund, sponsored by the Fairfield County Community Foundation, Buchanan’s will provide $150,000 in donations to four nonprofits – The Street Vendor Project, The Reimagine LA Foundation, The Texas Restaurant Association Education Foundation, and The Restaurant Workers Community Foundation – that support food and beverage industry workers all year long. In addition to donations the brand will invite several dedicated individuals who help create our cherished traditions to join us in events throughout the season to enjoy the festivities they fuel, in turn, giving them una noche buena, of their own.

“The 200% foodservice community, composed of the passionate professionals behind our favorite restaurants, cafés and bars, sacrifice time-off during the holidays and throughout the year,” said Linda Lagos-Morales, Brand Director, Buchanan’s Scotch Whisky, “These people are too often left ‘back-of-house’ instead of ‘at-the-table’ and are secluded from the spirit they create. As a brand made for and by the community, we want to embrace the 200% holiday spirit by inviting our fans to support and celebrate the community that has always welcomed Buchanan’s Whisky at the table.”

Events and initiatives that will support this donation kicked off last month, and include:

  • Festive trade dinners where Buchanan’s and NGLMitú, the leading U.S. Latin media and entertainment company, are inviting 200% foodservice workers and leaders in New York City, Los Angeles and Houston to enjoy a night off and a meal prepared by local chefs. 
  • A limited-edition merch sale designed by Buchanan’s and Kids of Immigrants, inspired by the 200% foodservice community. The collection includes a Hoodie ($100), Throw Blanket ($45), and KOI Tote Bag ($40) and will be available for purchase online on kidsofimmigrants.com, on Dec. 6. Buchanan’s will match 100% of all sales made on the Kids of Immigrants website on that day, up to $20,000, to contribute to the $150,000 pledge from its 200% Futuro Fund.
  • Buchanan’s Noche Buena hosted by Marcello Hernández on Dec. 15, where Buchanan’s will announce the final 200% Futuro Fund contribution toward the $150,000 campaign pledge, on behalf of Marcello Hernández, as he hosts a night of music, community and festivities that show off the true spirit of a 200% Noche Buena!
  • Bringing the 200% Holiday Spirit to fans online with a Noche Buena Holiday Contest, inviting 200%ers to share their unique holiday traditions – from stunning sala fits to mom’s tamale assembly line – using the hashtag #BuchanansMásNochesBuenas for a chance to win $1500, exclusive Buchanan’s prizes and be featured in our digital content throughout the season.

For 21+ fans who want to embrace the 200% Holiday Spirit through food and festive sips at home, Buchanan’s collaborated with Puerto-Rican Chef Manolo López to recreate his signature Coquito cocktail, paired with Pernil y Arroz con Gandules for the ultimate Noche Buena meal.

Buchanan’s Scotch Whisky toast to Más Noches Buenas with a Coquito cocktail this holiday season, made with Buchanan’s DeLuxe, created by Puerto Rican Chef Manolo López.

How to Make Manolo López’s Buchanan’s Coquito
Ingredients
(Serves 15)
21 oz Buchanan’s DeLuxe 12YO
14 oz sweetened condensed milk
12 oz evaporated milk
15 oz cream of coconut
0.5 oz vanilla extract
1 tsp ground cinnamon

Preparation
Mix the Buchanan’s DeLuxe 12 YO, sweetened condensed milk, evaporated milk, cream of coconut, vanilla extract and ground cinnamon, stir until combined and chill before serving.

And for those who are looking to bring más sabor to Noche Buena or seeking the perfect gift for someone who bring más 200% holiday spirit to the holidays, Buchanan’s Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of $29.99.

Stay up to date with the latest news, whisky cocktails – like the coquito or the delicious Buchanita – and exciting social content by following the conversation at @BuchanansUS on Facebook and @BuchanansWhisky on Instagram. For additional information on Buchanan's Whisky, please visit www.BuchanansWhisky.com.

Show us how you Noche Buena!

About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or exciting social content by following the conversation at @BuchanansUS on Facebook and @BuchanansWhisky on Instagram.

About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, its people, brands and performance, visit www.Diageo.com. Visit DIAGEO'S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow along on Instagram for news and information about DIAGEO North America: @Diageo_NA.

Media Contact: [email protected]

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