iRobot Introduces the Roomba^® i3+, Expanding Its Intelligent, Self-Emptying Product Lineup

With intelligent navigation, Clean Base^® Automatic Dirt Disposal, personalized cleaning and a new look, the Roomba^® i3+ robot vacuum fits into your life

BEDFORD, Mass., Sept. 17, 2020 – iRobot Corp. (NASDAQ: IRBT), the leader in consumer robots, today expanded its Roomba^® robot vacuum lineup with the launch of the new Roomba^® i3+, a stylish new Roomba vacuum packed with advanced features. Starting at $599 USD, the Roomba i3+ offers intelligent navigation, self-emptying capability with Clean Base^® Automatic Dirt Disposal, and an expanded range of personalized cleaning features powered by the recently launched iRobot Genius™ Home Intelligence.

“Innovative cleaning experiences have been, and always will be, foundational to our product offerings,” said Keith Hartsfield, executive vice president and chief product officer at iRobot. “We have a proven track record of delivering products that make consumers’ lives easier. The Roomba i3+ expands our lineup to offer not only exceptional cleaning performance and value, but greater personalization and control delivered by iRobot Genius. The iRobot Genius platform also allows the Roomba i3+ to evolve and get smarter over time, providing new ways for customers to clean their unique homes.”

Take vacuuming off your plate
Similar to the iRobot Roomba i7+ and Roomba s9+ robot vacuums, the Roomba i3+ comes equipped with the Clean Base^® Automatic Dirt Disposal. With Clean Base Automatic Dirt Disposal, the robot empties debris on its own, with no intervention from the user. Consumers don’t have to think about emptying the bin for months at a time or worrying the robot won’t finish the job due to a full bin. The Roomba i3+ automatically empties up to 60 days’ worth of dirt and debris into the Clean Base, which doubles as the robot’s charging station. The debris is then locked away in the Clean Base’s enclosed AllergenLock™ bag that uses four layers of allergen blocking material to trap 99 percent of pollen and mold.

The Roomba i3+ purposefully and logically cleans in neat rows to navigate multiple rooms within the home, across hard floors and carpet. If the robot’s battery runs low, the Roomba i3+ will automatically recharge and resume cleaning until the job is complete.

The Roomba i3+ is also equipped with a High-Efficiency Filter that captures 99 percent of pollen, mold, dust mites, and cat and dog allergens. The robot’s 3-Stage Cleaning System consists of Dual Multi-Surface Rubber Brushes that work together to effectively clean, a specially designed Edge-Sweeping Brush to get into corners, and 10X the Power-Lifting Suction as compared to Roomba 600 Series. Using patented Dirt Detect™ technology, the Roomba i3+ knows where dirt builds up and focuses cleaning in those specific areas.

Adapts to your life, listens to your voice
The Roomba i3+ brings a thoughtful new design that fits well into consumers’ homes, with a durable, woven texture that minimizes fingerprints and collects less dust. The hidden-until-lit light ring helps the robot blend into the background, only lighting up to communicate robot behaviors or notifications when the robot is actively cleaning.

Users can also get more out of their Roomba i3+ with the newly redesigned iRobot Home App, powered by iRobot Genius™, which takes users beyond standard app control to give them a personalized cleaning experience. Available for iOS and Android devices, iRobot’s state-of-the-art artificial intelligence and home understanding capabilities enable the Roomba i3+ to learn how you like to clean. The Roomba i3+ will offer personalized suggestions via the iRobot Home App, such as recommended cleaning schedules based on past cleaning jobs and helpful cleaning suggestions during pet-shedding or allergy seasons.

Event-based automations can be set up directly within the iRobot Home App, an exclusive capability for iRobot customers that is powered by iRobot Genius™ and IFTTT Connect. Whether you’re heading off to work or going for a hike, the Roomba i3+ can begin cleaning when prompted by location-based services like Life360 or from smart home devices, like the August Wi-Fi Smart Lock. When paired with Alexa enabled devices or the Google Assistant, users can control the Roomba i3+ with just the sound of their voice. The Roomba i3+ also supports Imprint Link™ Technology so that it can team up with the iRobot Braava jet^® m6 mopping robot to deliver an extra level of clean.

Pricing and Availability
The Roomba i3+ robot vacuum is available immediately for purchase online in the U.S. ($599 USD) and Canada ($749 CAD) on www.irobot.com and www.irobot.ca, and in retailers later this September. The Roomba i3 robot vacuum can also be purchased without the Clean Base^® starting at $399 USD and $499 CAD. The Roomba i3+ is expected to be available in other international markets beginning in Q1 2021.

Roomba i3+ robot vacuum photos, videos and information can be found at: https://media.irobot.com/media-kits.

Please join iRobot on Facebook, Instagram, Twitter and YouTube.

About iRobot Corp.
iRobot, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot created the home robot cleaning category with the introduction of its Roomba^® Robot Vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 30 million robots worldwide. iRobot's product line, including the Roomba and the Braava^® family of mopping robots, feature proprietary technologies and advanced concepts in cleaning, mapping and navigation. iRobot engineers are building an ecosystem of robots and technologies to enable the smart home. For more information about iRobot, please visit www.irobot.com.

For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot Corporation's expectations concerning product functionality and upgrades, system interoperability, management's plans, objectives and strategies. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by iRobot, see the disclosure contained in our public filings with the Securities and Exchange Commission including, without limitation, our most recent Annual Report on Form 10-K.

Contacts:
Andrew Kramer
Investor Relations
iRobot Corp.
(781) 430-3003
[email protected] 

James Baussmann
Media Relations
iRobot Corp.
(781) 430-3664
[email protected]