BUSH'S® Spokes-dog Duke Launches Instagram at PetCon Los Angeles
The iconic golden retriever launched his Instagram feed with a VIP reception featuring The Dogs of Instagram, Crusoe the Dachshund, Harlow & Sage and other famous pets
LOS ANGELES (June 25, 2019) —BUSH'S® famous spokes-dog Duke recently announced a new step in his career: trying his paw at Instagram. On Friday, June 21, Duke celebrated the launch of his new channel @ItsDukeBush by sponsoring PetCon Los Angeles’s VIP reception. The launch event featured Insta-famous pets including Crusoe the Dachshund, Harlow and Sage, DailyDougie and more.
“I still can’t spill the beans on BUSH'S® secret family recipe, but my new Instagram feed gives me the chance to talk about my life behind the scenes and share the occasional inside scoop on new innovations from my friends at BUSH'S®,” said Duke. “I’m excited to share more of my world with fans and am so happy to have launched @ItsDukeBush at PetCon with so many inspiring famous dogs of Instagram.”
Iconic @BushsBeans Spokes-dog Duke Launches Instagram @ItsDukeBush at PetCon Los Angeles Tweet
While Duke is best known for his commercials promoting BUSH'S® Baked Beans, he also loves to travel, visit with fans, eat well and live life to the fullest. Duke’s followers can expect his new Instagram feed to focus on his everyday life off-camera, featuring productivity hacks, advice for living a busy life, recipe recommendations … and the occasional bean pun.
“Duke loves his day job as BUSH'S® spokes-dog, but his new Instagram is a great way to expand his horizons and connect with more people,” said Brittanie Weaver, Director of Marketing at BUSH'S®. “His new side hustle on Instagram opens up his world, giving him the chance to chat with fans about what’s going on in his life, exchange tips for balancing health and work, explore new dreams and experience everything this beautiful world has to offer. We’re excited to work with our friends at Curiosity Advertising to bring his channel to life.”
Duke also made several meet-and-greet appearances at PetCon on June 22. Attendees of the world’s premier conference for famous pets swung by Duke’s booth to say hello, snap some selfies and grab their very own BUSH'S® bandana.
"PetCon is the place for influencer pets to meet their fans and each other, so it's only fitting that Duke would announce the launch of his Instagram at PetCon LA" said Loni Edwards, Founder, PetCon "We are thrilled that the first PetCon in Los Angeles was such a success and that Duke was able to be part of it."
Duke has been BUSH'S® spokes-dog since 1995 when he first appeared in a BUSH'S® commercial alongside his good friend Jay Bush, great-grandson of BUSH'S® founder, A.J. Bush. He will continue spending his days as BUSH'S® spokes-dog, but his nights and weekends will be spent sharing his adventures and making new friends on Instagram.
For more information about BUSH'S®, visit www.bushbeans.com.
About BUSH'S®
BUSH'S® is all about family, friends that feel like family, and a certain Secret Family Recipe. When you enjoy our beans (doesn’t matter if they’re Baked Beans, black beans, pinto beans, great northern beans...you get the picture), you can trust that they're the very best. Because we wouldn't serve your family anything less. Since we got our start more than 110 years ago in Chestnut Hill, Tenn., BUSH'S® has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That's why, from mouthwatering Baked Beans to satisfying bean recipes, you’re cooking up the best with BUSH'S BEST®. For more information, visit www.bushbeans.com.
Media contact: Mat Newman / [email protected] / 718.496.4315