Milk-Bone® Brand Partners with SoulPancake to Create Video Showing How Dogs Are More

Video Celebrates Milk-Bone® brand’s 20-Year Relationship with Canine Assistants® Service Dog School

ORRVILLE, OH (September 25, 2017) – There’s a reason dogs are called “man’s best friend” – their love for us has no limits. They love more, see more, inspire more, smell more…the list is endless. And in today’s world we need a little more, especially if it comes with four legs. Because dogs are more, the Milk-Bone® brand is celebrating them during National Dog Week. The dog treat brand is celebrating the 20th anniversary of its partnership with Canine Assistants®, by collaborating with digital media company, SoulPancake, known for its inspirational content, to tell the heartwarming stories of several heroic Canine Assistants® service dogs through an inspiring video.

Canine Assistants® is a non-profit organization that trains and provides service dogs to children and adults with physical disabilities and special needs. The Milk-Bone brand provides resources, treats, and financial support to continue the organization’s important and impactful work.

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“Over the 20 years we’ve been partners, Milk-Bone has allowed us to reach thousands of people that otherwise we would not have had the resources to help,” says Dudley Arnold, Chief Operating Officer of Canine Assistants. “The generous contributions by this exceptional company have forever changed the lives of so many people and their commitment to Canine Assistants and those we serve is nothing short of overwhelming.”

Featured in the uplifting video are:
  • Michelle Renard who was connected with her Goldendoodle, Mossy, who helps to alert her when she has high and low blood sugar incidents. Mossy helps Michelle and her family members worry less about a diabetic incident.
  • Rosalie Brown and her dog, Rolex, who has helped Rosalie restore her independence and prevent injury as a result of her epilepsy, which at one point caused her to have as many as 300 seizures each day.
  • Victors Dolive, who has been with his dog Willow for eight years to aid with his seizures, hearing and vision challenges. Willow has allowed Victors to open up and show off his charismatic personality when years prior he was nearly nonverbal as a result of his autism and other health complications.
  • Chip Madren who was diagnosed with a brain tumor at the age of 13, making it difficult for him to speak or swallow for months. With the help of his dog, Vera, Chip has remained active and engaged in different activities, proving the sky is the limit.

“To some people she’s just a pet, but to our family, she’s an angel,” says Dolive’s mother, Melanie, about their Canine Assistants® dog, Willow.

Milk-Bone takes a cue from dogs by turning what was once a treating occasion into an opportunity to care. Milk-bone treats are purposefully designed to care for dogs like they care for us.

When Milk-Bone treats are purchased, a portion of the proceeds help Canine Assistants® raise, place and care for service and seizure response dogs. For more information on how Milk-Bone supports Canine Assistants®, visit ShareTheCare.MilkBone.com.

About The J.M. Smucker Company
For 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

About Canine Assistants
Canine Assistants® is a nonprofit organization dedicated to educating and empowering people and dogs so they may work together to the benefit of both. This service dog school, based in Milton, Georgia has graduated more than 2,300 dogs since its incept in 1991, placing them free of charge with both children and adults. Their dogs are taught using the Bond-Based Approach® an entirely new philosophy structured around secure attachment and social learning. Secure bonds enable dogs to learn quickly and willingly, resulting in more reliable and confident dogs and happier owners. Canine Assistants is leading the service dog industry, and hopefully all pet parents, towards a kinder way of treating dogs. Learn more at www.canineassistants.org.

About SoulPancake
Actor Rainn Wilson founded media company SoulPancake to create inspiring content designed to explore life’s big questions. The mission-driven company reaches audiences across multiple platforms with an Emmy Award-winning television division; Webby Award-winning premium YouTube channel with nearly 1.5 million subscribers; and a creative agency production team that has worked with international brands such as Nestle, Disney and the United Nations. Named one of Fast Company’s “Most Innovative Companies in Video” and ranked #114 in Inc. Magazine’s list of the 5,000 fastest-growing companies in America, SoulPancake’s success lies in its authentic, engaging content that receives unprecedented levels of engagement. For more information about SoulPancake visit www.youtube.com/soulpancake or find us on Twitter and Facebook via @soulpancake.

Media Contact:
Susan Portman
415.984.6283
[email protected]