CHUNKS AND SWIRLS NOW ON THE GO WITH NEW BEN & JERRY’S PINT SLICES
PR Newswire, Burlington, VT—February 1, 2017
Spoon and bowl manufacturers around the world are taking note of Ben & Jerry’s newest innovation. Pint Slices, inspired by the very best part of the pint, give fans a way to enjoy euphoric flavors, chunks and swirls in a round single serving that’s enrobed in a decadent chocolatey coating. It’s a to-go order of ice cream goodness that’s easy to take on the road, and hard to resist.
The shape and size of Ben & Jerry’s latest offering mirrors a wedge cut right out of the middle of the pint. The good news is, you don’t have to share it. Each Pint Slice is lovingly wrapped in a specially-designed “easy-open” pouch that doubles as a mess-protector.
Ben & Jerry’s Pint Slices are made with Fairtrade certified, non-GMO sourced ingredients and are available in four flavors: Chocolate Fudge Brownie, Chocolate Chip Cookie Dough, Vanilla Peanut Butter Cup, and Americone Dream.
The delicious new ice cream novelty was created with convenience in mind. “It took us years to perfect how to squeeze in all the chunks and swirls our fans have come to expect,” said Dena Wimette, Global Innovation Manager for Ben & Jerry’s. “Using top secret technology, we finally got it. Of course, with all those thick, rich ingredients, there was no room for a stick,” Wimette said. “It just didn’t fit.”
Ben & Jerry’s Pint Slices give you ice cream goodness on the go! Tweet
All four flavors will be available in 3-count boxes nationwide beginning in February 2017. They will be found in the novelty section of the ice cream aisle (MSRP $4.29-$4.99). Chocolate Chip Cookie Dough Pint Slices will be also sold individually (MSRP $2.99), and will be available in stores and Scoop Shops nationwide.
To learn more or to find Pint Slices near you, go to www.benjerry.com/pintslices
About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2016 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.
Press Contact
Laura Peterson
Public Elations Manager, Ben & Jerry’s
802 923-2679
[email protected]
