How To Plan A Better Vacation, According to Science

PR Newswire, AUSTIN, Texas, November 15, 2016
Snap those selfies, head to the mountains, and don’t break the bank. Those are just three insights into how deeper vacation memories are formed from a first-of-its-kind study released today by the world leader in vacation rentals, HomeAway®.

The unprecedented examination of more than 700 summer vacationers found that those who take photographs and selfies remember their vacations 40 percent better than their less snap-happy counterparts. That said, there are limits: Those who spent more than two hours using phones and other devices were 26 percent less likely to remember vacation details. Perhaps most surprisingly, the study revealed that the amount of money spent on a vacation has no effect on its memorability, among numerous other actionable findings.

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New study from @homeaway shows scientific way to plan better vacations

“Let’s face it—we can’t vacation every day, which is why we need great memories to keep us connected to those who matter most,” said John Kim, president of HomeAway. “Every vacation is an opportunity to create great memories with the people you love. With this research, we wanted to answer the question, ‘What can we do to help our travelers make their vacations even more memorable?”

To better understand how the behavior of the study participants impacted their vacation memories, HomeAway teamed up researchers at the University of Texas at Austin, led by renowned psychologist and author Art Markman.

“The Science of Memories study is the first extensive examination of what makes vacations memorable,” said Art Markman, professor of psychology at the University of Texas at Austin. “Before this study, most of the psychological research on vacations focused on the mood and health benefits of going on a trip. The opportunity to investigate the science of vacation memories with HomeAway has yielded valuable insights about how such memories are created, from the scientific impact of selfies to surprising news about which destinations are the most memorable.”

KEY FINDINGS

  • Use your phone

    • Despite conventional wisdom that you should “unplug” on vacation, HomeAway’s research found that those who took photos and selfies on vacation were 40 percent more likely to remember their vacations well than those who didn’t.

  • … But leave your laptop at home.

    After just one hour of device usage each day—people who worked on vacation were 43 percent more likely to have trouble remembering their trips than those who worked one hour or less.

  • Family or friends? Take both.

    People who traveled with a mix of family and friends remembered their vacations at least 20 percent better than those who traveled with just family, just friends, in a couple, or alone.

  • Climb every mountain.

    People who visited mountains remembered their vacations better than any other destination type.

  • Don’t break the bank.

    Surprisingly, the cost of a vacation did not have an effect on its memorability, regardless of whether travelers spent $100 or $5,000.

  • Get excited!

    Vacationers who reported feeling happy and excited before their vacations were 73 percent more likely to have excellent recall of their vacation memories versus those who felt other emotions, including stress, frustration, or calm.

The HomeAway Science of Memories study surveyed more than 700 summer travelers from six countries: the United States, United Kingdom, France, Germany, Spain, and Italy. Travelers were surveyed before, during, and after their trips with questions designed to measure memory recall. A subset of travelers also downloaded an app which tracked the amount of time spent on their devices. In addition to being the first survey of its kind to investigate the factors that create lasting vacation memories, the HomeAway Science of Memories study is one of the first surveys to investigate the impact of technology usage on vacation memory formation. This research study was designed and conducted by HomeAway and researchers at the University of Texas at Austin. Hanover Research aided in the fielding and analysis of the survey.

For more information please contact:
Christina Song
[email protected]
512-505-1630