WE Day events bring people together, filling stadiums around the globe to experience the world’s greatest classroom for a full day live event. Youth can’t buy a ticket to WE Day—they earn their way through service by taking action on one local and one global cause. WE Day engages students of all socioeconomic backgrounds through WE Schools, an educational program that helps to further students’ learning and develop life skills. Globally over 2.4 million students are part of the WE Movement, taking part in service learning programs and campaigns.

“I’m proud to be a part of the WE Movement—part of a community made up of world-changers who are coming together to make a lasting, positive impact across America and the world,” said singer, songwriter and actress, Demi Lovato. “WE Day will unite and inspire Americans, reminding them that there is so much good and love in the world. I live WE every day and believe that by supporting one another we can truly change the world together.”

Tune in to #WEDay Sunday 8/28 and join the WE Movement @weday Tweet

To support the WE Movement and share their commitment to living WE, iconic celebrities including Natalie Portman, Kate Winslet, Jennifer Hudson, Common and others, make appearances in the WE Day broadcast and take the WE Pledge. Americans can join this star-studded lineup and become part of the WE Community by taking the pledge at WE.org, demonstrating their commitment to make a deeper impact in their communities and around the world.

For every pledge taken, $10 will be donated to WE Charity, the charitable division of WE that empowers change with resources that create sustainable impact. Through the pledge, up to $1 million will be donated to support WE Charity’s domestic empowerment programs and sustainable development programs in communities overseas. By taking the pledge, people will receive valuable information and opportunities to help them live WE in their daily lives.

“I pledge to live WE—working to ensure that every girl around the world has access to an education,” said Natalie Portman, Academy® Award-winning actress and WE Ambassador. “We can all make a difference by the choices that we make, our actions and intentions, and by the way we treat and support others. By pledging to live WE, Americans are committing to join a collective community that is making better choices, spreading love, not hate, and working together to make the world a better place. I am honored to be a part of the WE Movement and believe that change is within each of us and that together we can change the world.”

“Everyone is invited to take part in the WE Movement and take the WE Pledge, whether you’re a parent looking for support in raising caring and compassionate children, or a young person looking to take action in your own backyard,” said Craig Kielburger, co-founder of WE. “Being empowered to change the world is what WE Day and the WE Movement are all about, and taking the pledge is where it all begins —encouraging everyone to join together and make a lasting impact on issues they care about.”

WE Day is made possible by national title sponsor Allstate, presenting sponsors Unilever, Walgreens and Microsoft. Click here to watch the PSA.

Join the WE Movement and take the WE Pledge today at WE.org.

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About WE Day
On August 28, 2016 at 7 pm ET/6 pm CT, tune in to ABC to watch the second annual US national broadcast of WE Day. Celebrating the transformative power of individuals acting together, WE Day will inspire action through the stories of every day Americans making extraordinary impact in their homes, schools and country, joined by chart-topping performers and iconic celebrities including Charlize Theron, Demi Lovato, Selena Gomez, Seth Rogen, Natalie Portman, Ciara, Big Sean, Common, Jennifer Hudson, Joe Jonas, Tyrese Gibson, Kermit the Frog and more. WE Day is made possible by title sponsor Allstate and presenting sponsors Unilever, Walgreens and Microsoft. Learn more at WE.org.

Contact:
Alison Clarke
+1-416-706-3652
[email protected]