COLGATE^® OPTIC WHITE^® PARTNERS WITH COUNTRY MUSIC SINGER JANA KRAMER TO CELEBRATE FIFTY YEARS OF ICONIC SMILES AT “THE 50^th ANNUAL CMA AWARDS”

“It’s fun to look at the past 50 years and see how red carpet trends have evolved,” said Kramer. “But throughout the decades, one glamorous constant has always been a beautiful white smile. This year, I’m excited to celebrate this milestone in CMA Awards history with Colgate Optic White, my go-to for a whiter, brighter, bolder smile.”

Colgate Optic White will provide fans with behind-the-scenes access to Kramer leading up to the 2016 CMA Awards, including a Facebook Live chat, a Snapchat scavenger hunt, and other surprises including opportunities for fans to enter for a chance to win prizes and tickets to meet Jana on her tour.

“The CMA Awards are the pinnacle achievement in Country Music and the perfect opportunity for fans to see many of their favorite Country artists show-off their red carpet-worthy smiles,” said Bill Van de Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive. “Artist and performer Jana Kramer exemplifies the power of a bold smile and we are thrilled to be partnering with her for the milestone ‘The 50^th Annual CMA Awards’.”

To engage with fans near and far, @OpticWhite will live-tweet throughout the CMA Awards, sharing historical tidbits relating to the anniversary and discussing the glamorous looks and smiles taking center stage. To get live updates from “The 50^th Annual CMA Awards” and details on Jana’s Facebook Live session hosted on CMA’s Facebook page, follow @OpticWhite on Twitter and Instagram and @CountryMusic on Twitter with #DesignerSmile. 

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About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures^® oral health education program, please visit http://www.colgatebsbf.com.

About Jana Kramer
Singer-songwriter Jana Kramer’s latest album thirty one debuted #3 on the country albums chart with nearly 18,000 copies sold in the first week and reached #10 on the Billboard Top 200 all-genre chart. Named one of 2015’s Next Women of Country by CMT, Kramer co-wrote over half of the tracks on the album, which wasproduced by Scott Hendricks and released October of last year. In addition to her current single “Circles,” Kramer’s gold-certified Top 3 single “I Got The Boy” also appears on the album and was named one of the Best Songs of 2015 by Rolling Stone. Her self-titled debut album was released to much critical praise, earning her the title of ACM’s 2012 New Female Vocalist of the Year, as well, the title of most played debut artist at Country Radio for 2012. As one of the fastest rising debut artists of 2012, Kramer has impressively sold over 2 million tracks from her debut album. For more, follow Kramer on Twitter, Facebook, Instagram or visit janakramer.com.

About CMA Awards
The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast on television for the first time – making it the longest running, annual music awards program on network TV. The CMA Awards have aired on ABC since 2006. ABC will be the network home of the CMA Awards and CMA’s other two television properties, “CMA Music Festival: Country’s Night to Rock” and “CMA Country Christmas,” through 2021. For more information on “The 50^th Annual CMA Awards,” visit CMAawards50.com.